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ASIRYS Brand Guidelines

ASIRYS Brand Guidelines

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WHY DO WE NEED A BRAND GUIDELINES in ASIRYS NGO? The answers are in this document!
WHY DO WE NEED A BRAND GUIDELINES in ASIRYS NGO? The answers are in this document!

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Categories:Topics, Art & Design
Published by: Asociaţia SUPER TINERI ASIRYS on May 12, 2012
Copyright:Attribution Non-commercial


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Asociaţia Asirys ® Super Tineri 2011
Asociaţia Asirys ® Super Tineri 2011 BrandGuidelines 2
On February 26, 2009, The NGO SUPER YOUTH (ASIRYS) is legally created. But, the organization unctioned through theprojects undertaken or the community since June 2008; initially unctioned as an inormal group o young people.Why SUPER YOUTH? Because “SUPER” is a word used by young people to describewhen good things happen, and ‘youth’ because the organization is ormed by youngpeople or people with young spirit.Why ASIRYS? ASIRYS is an acronym ormed rom the initials o the key values thatour organization promotes: Attitude, Solidarity, Involvement, Responsibility, Youth,and Success.
The aim o the SUPER YOUTH ORGANIZATION (ASIRYS) is to support the progress o the community on all levels through theinvolvement o all the available resources. The objectives o the organization are diverse and they are trying to implement theprinciples promoted by UE.By 2011 the organization mobilized almost 250 volunteers, but currently there are 40 active volunteers. The organizationSUPER YOUTH is always in contact with the young people through the undertaken projects and it continues to attract themto volunteering and non-ormal education.The organization came into being as a response to the social and economical problems aced by Targu Frumos, issues thatdirectly aect the young people. For this reason, the aim and objectives o the association doesn’t ocus on only one problem,but on the sustainable development o the whole community.In the uture the organization intends to expand nationally and internationally. Until then, through SUPER YOUTH, we want tocreate a model o good practice rom the city o Targu Frumos, so that it can be mentioned in the study cases o the specialistsas being the city that was transormed in a successul community by the young people, through volunteering.
Asociaţia Asirys ® Super Tineri 2011 BrandGuidelines 3
A brand is only as strong as the consistency o the communications materials that convey it. Messages that deviate rom thebrand essence will be conusing to the audience.They will weaken or muddy the brand. (Imagine i Nike didn’t dictate how its advertisers and sponsors used the ofcial“swoosh” logo)

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