CUSTOMER SUCCESS STORY
Metrohm-Peak Chooses Sage SoftwareCRM and Accounting Solutions
New Company, Increased Challenges
A recognized leader in ion chromatographyinstrumentation and advanced analyticalchemistry services, Metrohm-Peak wasfounded in 1991 as Peak Analytical. In thatyear, Jeff M. Brewer set up shop in a smallrented ofﬁce in Houston, Texas, with twoion chromatography instruments and anambitious vision for his business. After ninesuccessful years, Peak Analytical joinedforces in April 2000 with the Swiss-basedMetrohm, Ltd. to form Metrohm-Peak, Inc.Several formidable challenges arose fromthis merger between two leaders in afast-growing market. The newly formedcompany was unprepared to managerequirements for multicurrency supportand serialized inventory, and faced item-costing and invoicing issues resulting fromthe merger. In addition, existing systemswere based on time-consuming and error-prone manual processes that were a barrierto corporate growth.Metrohm-Peak entered 2001 withaggressive plans to increase sales 20 percentby 2002 and a goal to signiﬁcantly increasetheir market share by 2003. Their mostchallenging obstacle to growth was thelack of a well-integrated and company-wideinformation source for their sales, marketingand customer service divisions. Metrohm-Peak knew they could not afford to continuewith “business as usual.”
Integrated CRM Promotes ProactiveService, Sales, and Marketing
After considering several competing solutions,Metrohm-Peak selected Sage Accpac ERP andSage CRM running on Microsoft SQL Serverto provide a centralized customer resourcemanagement and accounting system thatcould meet their various requirements.They turned to Houston-based Advanced
Laboratory equipment distributionand services
Sage Accpac ERPSage CRM
Metrohm-Peak needed toimplement a streamlinedsystem for company-widecommuncations and globalbusiness processes.
Sage CRM and Sage AccpacERP run on a Microsoft SQLserver and provide a Web-based,integrated solution for Metrohm-Peak’s marketing, sales, service,and accounting needs.
Metrohm-Peak is able to increasesales productivity, give remoteusers access to synchronizeddata, and support multilingual,multicurrency accountingtransactions.