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Production Management

Production Management

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Published by Raghavendra Rao

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Published by: Raghavendra Rao on May 14, 2012
Copyright:Attribution Non-commercial

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09/23/2013

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Production Management AndOperation Management
P.BHASKARS1AA3A81073ASU0711GREAT EASTERN MANAGEMENTSCHOOL BANGALORE
1
 
CERTIFICATE
This is to certify that the project work “
Production Management
” is submitted tothe college by the candidate
Mr.
 
BHASKAR 
 
Bearing
Reg. No.S1AA3A81073A
is the product of bonafide research carried out by the candidate under my supervision inProduction Management.
 
(Guide)
Lect.Miss.Sumitha,BANGALORE,Production Management,FEB,2012
Great Eastern Management School.2
 
CONTENTSMeaning…………………………………………………….………………3Aspects of product management...………………………………5 TechnologyRoadmap………………………………………………...8BrandManagement………………………………………………….10Crossing theChasm………………………………………………….14MarketingManagement……………………………………...……16Product(business)…………………………………………………...22Product CatalogueManagement………………………………25Standardization………………………………………………………29
Product Life-CycleManagement……………………………….31
3

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