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Getting to Know the Power of Twitter

Getting to Know the Power of Twitter

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Published by digitalorganics
The common definitions of Twitter are mired in industry jargon such as “social networking” and “micro-blogging,” so if you don’t understand those terms, we need to take a step back for a minute.
The common definitions of Twitter are mired in industry jargon such as “social networking” and “micro-blogging,” so if you don’t understand those terms, we need to take a step back for a minute.

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Published by: digitalorganics on May 15, 2012
Copyright:Attribution Non-commercial

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05/24/2012

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Digital Organics
:Web Design Sunshine Coast- 1/102 Howard Street, Nambour, QLD 4560
T
617 5476 3800,SEO Sunshine Coast
 
Getting To Know The Power of Twitter
The common definitions of Twitter are mired in industry jargon such as
 “
social networking
” 
and
 “
micro-blogging,
” 
so if you don
’ 
t understand those terms, we need to take a step back for aminute. Twitter is a platform that allows you to share, in real time, thoughts, information, links,and so forth with the Web at-large and to be able to communicate directly, privately or publicly,with other Twitter users. The main difference, however, is that each Twitter communicationcannot exceed 140 total characters.Most Twitter posts, known as tweets, can theoretically be viewed by anyone with an Internetconnection at any time. No one needs to have a Twitter account to view someone else
’ 
s tweets.The public accessibility of Twitter makes it somewhat unique among social networking websites,where normally you can
’ 
t see people
’ 
s information without them first accepting your invitation.User input is based on the simple question
 “
What are you doing?
” 
and encourages users to answerexactly that. But if you use Twitter only to broadcast your commonplace activities, you
’ 
re missingout on its real potential.Conversations of many kinds and the ease with which Twitter facilitates them compose the hiddenpower of Twitter, particularly as a branding andinternet marketing tool. Twitter has given the public unprecedented direct access to companies, celebrities, and power figures in a way thathasn
’ 
t previously been seen. Conversely, Twitter enables unfettered and immediate direct accessto the masses. For a brand, Twitter can rapidly reduce the timeline and costs of research, productlaunches, pilot tests, incentives and promotions, and number of other possibilities.How Do You Use Twitter?The most successful people and brands using Twitter are the ones who treat Twitter as anongoing, open, and thought-provoking conversation rather than just a broadcast medium. Theseusers are knowledgeable about their business, responsive to feedback, and respectful of thecommunity.The Twitter website itself is programmed using the Ruby on Rails web application framework,which is popular with Twitter's developers due to its facility for rapid development and ease of maintenance. Twitter users who tweet from the Web at need only a basic web browser to use theservice and access all of its features.Tweeting from a mobile phone while on the go is a slightly more complicated process. Twitterprovides a special web-based interface at http://m.Twitter.com. It is a pared down, faster-loadingversion of the original that works particularly well with browser-enabled mobile devices. If yourdevice does not have a browser, mobile tweeting will require learning a few special keypadcommands. It
’ 
s important to note that using Twitter while on the go is possible from any mobile
 
 
Digital Organics
:Web Design Sunshine Coast- 1/102 Howard Street, Nambour, QLD 4560
T
617 5476 3800,SEO Sunshine Coast
 
device with SMS capability. Just remember this: although using Twitter is free, text messaging(receiving and sending) is not.Following the LeadersTwitter
’ 
s unique subscription system allows you to follow (or unfollow) other users
’ 
tweets, similarto subscribing to or unsubscribing from a blog or email list. Among the statistics that Twitterdisplays prominently on every user
’ 
s profile page (Figure 1.4) are a followers count (the number of people following someone) as well as a following count (the number of people someone follows).Twitter
’ 
s very public statistics promote something of a popularity-contest atmosphere withinTwitter. People may pass instant judgments about the caliber of a user based on theirfollowers/following counts, and not necessarily on the quality of their tweets. There are some whohave gone so far as to propose that Twitter do away with these followers/following statistics forthis very reason. Almost unilaterally, however, Twitter users aim to avoid losing followers. The best way for users toretain followers is by maintaining an active, engaging tweet stream that remains relevant andbeneficial to their audience.The authentic side of the Twitterverse is an ecosystem that respects and rewards quality overquantity
 —
both with tweets and tweeps
 —
and reduces the signal-to-noise ratio when it comes toproducing quality tweets. The objectives for brands utilizing Twitter should be the same: producegreat content, be engaged with your community, seek out those with like-minded interests, andthe followers will come. Ultimately, this kind of interaction attraction will help support your brand.Twitter
’ 
s Rapid GrowthDespite the enthusiasm among early adopters when Twitter was first launched, most of the publicstruggled to understand Twitter
’ 
s appeal. At first, many users wondered,
 “
Do people really want toknow every little thing I do?
” 
 Part of the initial hurdle in attracting users to Twitter was that people were just tweeting about themundane. In its first few months before today
’ 
s tools, applications, and enhancements arrived, itwas hard to recognize Twitter
’ 
s real value. As Twitter began to catch on, however, clever usersstarted to use Twitter to share links and news and to integrate Twitter feeds into their blogs viaRSS. Twitter
’ 
s technology allowed developers to access its servers, and then they released newtools that made Twitter more manageable and interesting to more people. As is common with unanticipated growth spurts in web technology, Twitter
’ 
s increased use led toproblems. By midyear 2007, Twitter began experiencing server capacity problems related to itsgrowing number of users, prompting the creation of the now infamous Fail Whale, which was botha humorous graphic and quick-to-catch-on description of the recurring circumstance.

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