Marketing Strategies of Nokia in India

Presented by : Shwetank sharma 2009mbe39

Objectives Of Research This research will have its prime stress on theories of globalization Effects of culture on marketing of a product internationally COO effect, comparison of Global and Glocal strategies Pricing and distribution strategies for international firms strategy for International brands

This research aims at studying the strategies applied by Nokia in India The objective was to study the main reasons of success of the market leader Nokia

LITERATURE REVIEW
To study the drawbacks of the company Country of Origin (COO) Effect

Culture Internationalization and Globalization theories The Uppsala Model of Internationalization The eclectic paradigm and transaction cost analysis

SWOT ANALYSIS
Strengths Dominant player Huge market share Brand position Weaknesses Slow to adopt new ways of thinking Flop products

Opportunities CDMA market New growth markets Threats Delayed entry in 3G sector Asian OEMs

Methodology
Qualitative Approach Data Collection Primary Data Secondry Data

Analysis and Discussion

Advertisements Marketing strategy Chinese handsets Launch of Nokia 1100 Brand loyalty

Findings & Suggestions

Findings Main drivers of sales of Nokia Marketing strategy Prices Asian markets

Product features Aggressive & Customer specific

Suggestions
PDA phone Low end products Brand name & Profit margins After sales customer services

Thank u !