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Personas

Personas

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Published by Abhinav Sharma

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Published by: Abhinav Sharma on May 15, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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People save energy for different reasons - eco, money, OCD, etc. Tried to capture averages from user research Also account for extreme use cases
 
 Age
: 45
Work:
Stay at home mother
Relationship
: Married with three kids - 7, 10 and 15years old
Interests
:Journalism - was a journalist with a local newspaper untilsecond child was bornWriting fiction
Dislikes
: Technical things, claims to be “not good at gadgets”
 
Experience Goals
System should have low learning curveSystem should fit in with her iPhone
End Goals
Wants to balance finances and family comfortWants to feel in control of the household.
Life Goals
Wants to spend quality time with her familyWants to publish a novel

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