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Table Of Contents

About this report
1. Usage and Demographics
1.1 Global Reach / Penetration of Interactive Services
1.2. UK Reach / Penetration of Interactive Services
1.3 Media Consumption Figures – Internet and Other Media
1.3.1 Consumption time by medium
1.4 Broadband Adoption
1.4.1 Levels of connectivity and broadband penetration
1.4.2 Broadband’s effect on E-commerce
1.5 Usage Patterns by Location of Usage
1.5.1 Home
1.5.2 Work / Business
1.6 Age and Gender Usage Variations
1.7.1 What European users are going online for
1.7.5 Downloading music
1.7.6 Online Radio
1.7.7 Instant Messaging (IM)
1.7.8 Voice over Internet Protocol (VoIP)
1.7.9 IPTV / Television on demand / PVR/ Video on demand
1.7.10 Use of streaming
1.8 Social Media
1.8.2 Blogging
1.8.3 Online video and Video-sharing
1.8.4 Ratings and Reviews
1.8.5 User generated content
1.8.6 Widgets
1.8.7 Online PR & Reputation Monitoring
1.9 Accessibility
2. E-commerce
2.1 Market Values and Trends
2.1.1 UK market
2.1.2European Market
2.1.3United States market
2.1.3.1 US Merchants survey
2.1.4 Worldwide
2.1.5. User Buying and Activity Patterns
2.1.6. Online Banking
2.2 Shopping Comparison Sites
2.3 Travel Price Comparison and Vertical Search
2.4.1 Site search
2.4.2 Merchandising
2.4.3 Shopping carts / drop out rates
2.4.4 Site content optimisation
2.4.5 Usability
2.4.6 Ratings, Reviews and Recommendations
2.5 Average Order Values
2.6 Christmas
2.7 SMEs
2.8 B2B E-commerce
2.9 Security and Fraud
2.10 Fulfilment and Delivery
2.11 Online Customer Service
2.12 Customer Experience and Customer Engagement
3. Online Marketing
3.1 Search Engine Marketing
3.1.1 Overall market figures
3.1.3 Search outside the UK
3.1.4 Natural Search/SEO/Organic search
3.1.6 Search Conversion rates
3.1.7 Click fraud
3.1.8 Pay-per-Call
3.1.9 Vertical Search
3.2 Email Marketing
3.2.1 Market size and trends
3.2.2 Cost of email compared to other channels
3.2.3 Plain vs. HTML
3.2.5 Open rates
3.2.6 Clickthrough rates (CTR) / response rates
3.2.7 Use and Effect of relevance and targeting
3.2.10 Unsubscribe
3.2.11 Spam, virus email, spyware, phishing
3.2.12 Transactional emails
3.3 Online Advertising
3.3.1 Market size, growth and ad formats
3.3.3 View-through rates
3.3.4 Brand and Brand metrics
3.3.5 Targeting
3.3.6 Local Online Advertising
3.3.7 Online Advertising Rates
3.3.8 Online Advertising Networks
3.3.9 Online Ad Serving Solutions
3.3.10 Video advertising
3.4 Affiliate Marketing
3.4.1 UK Affiliate Census
3.5 Viral Marketing
3.6 Web Analytics
3.7 Podcasts
3.8 RSS
4. Multi-Channel Marketing / Commerce
4.1 The Business Case for Multi-Channel
4.1.2 Catalogues / online sales
5. Site Performance and User Technology
5.1 Site Speed and Availability
5.2 User Technology
5.2.1 Browsers
5.2.2 Pop-up blockers
5.2.4 JavaScript
5.2.5 Cookies
5.2.6 Monitors
5.2.7 Flash penetration
6. Mobile – UK Market
6.1 Mobile advertising
6.2 Mobile video
6.3 Demographic Trends / Usage
6.3.1 SMS and MMS marketing
6.4 3G Penetration
6.5 Mobile Internet
6.2.1 SMS
6.2.2 MMS and camera phones
7. Interactive TV – UK Market
7.1 Digital Interactive TV Penetration
7.2 Interactive TV services / Red Button Usage
7.3 Interactive TV Advertising
7.4 Forecasts
8. Acknowledgements
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internet-stats-compendium-may-2008

internet-stats-compendium-may-2008

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Published by: Every Single One Of Us on Dec 23, 2008
Copyright:Attribution Non-commercial

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