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Table Of Contents

GUIDE CERTIFICATE
STUDENT DECLARATION
College Certificate
ACKNOWLEDGEMENT
Primary Objective:
Secondary objective:
Current Status of Automotive industry and Future Outlook
R&D and Technology Development- Terms of Reference(TOR)-5
VISION
MISSION
ABOUT THE COMPANY
Theme lines:
Introduction Ford Motor Company
History
SHOWROOM
The facilities offered from the showroom are:
ARVIND MATHEW — Managing Director and President
LUCY MILLAR — Vice President, Finance & IT
SCOTT McCORMACK — Vice President, Marketing, Sales & Service
NANCY REISIG — Vice President, Human Resources
SANDIP SANYAL — Vice President, Supply and Total
STEVE BRIVLAN -- Country Manager, Ford Credit
Executive Summary of Ford
Ford Product
4. Competition
5. Resources
Targeting
Positioning
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
MARKETING STRATEGY OF FORD
PROCESS MARKETING AND PROMOTIONS MODEL:
Formulating the marketing strategy:
SELECTING THE TARGET MARKET:
STRATEGIC MARKET SEGMENTATION:
Definitions of product positioning:
Developing a Positioning Strategy:
PRODUCT POSITIONING AND BRAND POSITIONING:
ISSUES IN PRODUCT POSITIONING:
ISSUES IN BRAND POSITIONING:
PRODUCT REPOSITIONING:
PROMOTIONAL DECISIONS:
Advertising:
Direct Marketing:
Interactive/Internet Marketing:
Sales Promotion:
Publicity/Public Relations:
Personal Selling:
The Four Ps of Marketing:
MARKETING STRATEGIES FALL UNDER TWO CATEGORIES:
RESEARCH METHODOLOGIES AND LIMITATIONS:
MARKETING RESEARCH :
APPLIED RESEARCH:
DESIGNATED FACT GATHERING:
STEPS IN MARKETING RESEARCH:
RESEARCH METHOD:
DATA COLLECTION:
PRIMARY DATA:
CONTACTED METHOD:
SECONDARY DATA COLLECTION:
METHODS OF DATA COLLECTION:
Analysis and Interpretation
Analysed Survey Report
SUGGESTIONS
CONCLUSION
RECOMENDATIONS
PROJECTIONS OF VEHICLE SALES IN DOMESTIC MARKET ( IN NUMBERS THOUSAND)
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A Project Report on Ford Motors

A Project Report on Ford Motors

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Published by vipin88614

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Published by: vipin88614 on May 16, 2012
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07/25/2013

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