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Table Of Contents

GUIDE CERTIFICATE
STUDENT DECLARATION
College Certificate
ACKNOWLEDGEMENT
Primary Objective:
Secondary objective:
Current Status of Automotive industry and Future Outlook
R&D and Technology Development- Terms of Reference(TOR)-5
VISION
MISSION
ABOUT THE COMPANY
Theme lines:
Introduction Ford Motor Company
History
SHOWROOM
The facilities offered from the showroom are:
ARVIND MATHEW — Managing Director and President
LUCY MILLAR — Vice President, Finance & IT
SCOTT McCORMACK — Vice President, Marketing, Sales & Service
NANCY REISIG — Vice President, Human Resources
SANDIP SANYAL — Vice President, Supply and Total
STEVE BRIVLAN -- Country Manager, Ford Credit
Executive Summary of Ford
Ford Product
Positioning
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
MARKETING STRATEGY OF FORD
PROCESS MARKETING AND PROMOTIONS MODEL:
Formulating the marketing strategy:
SELECTING THE TARGET MARKET:
STRATEGIC MARKET SEGMENTATION:
Definitions of product positioning:
Developing a Positioning Strategy:
PRODUCT POSITIONING AND BRAND POSITIONING:
ISSUES IN PRODUCT POSITIONING:
ISSUES IN BRAND POSITIONING:
PRODUCT REPOSITIONING:
PROMOTIONAL DECISIONS:
Advertising:
Direct Marketing:
Interactive/Internet Marketing:
Sales Promotion:
Publicity/Public Relations:
Personal Selling:
The Four Ps of Marketing:
MARKETING STRATEGIES FALL UNDER TWO CATEGORIES:
RESEARCH METHODOLOGIES AND LIMITATIONS:
MARKETING RESEARCH :
APPLIED RESEARCH:
DESIGNATED FACT GATHERING:
STEPS IN MARKETING RESEARCH:
RESEARCH METHOD:
DATA COLLECTION:
PRIMARY DATA:
CONTACTED METHOD:
SECONDARY DATA COLLECTION:
METHODS OF DATA COLLECTION:
Analysis and Interpretation
Analysed Survey Report
SUGGESTIONS
CONCLUSION
RECOMENDATIONS
PROJECTIONS OF VEHICLE SALES IN DOMESTIC MARKET ( IN NUMBERS THOUSAND)
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A Project Report on Ford Motors

A Project Report on Ford Motors

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Published by vipin88614

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Published by: vipin88614 on May 16, 2012
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