CHAPTER 1INTRODUCTIONEXECUTIVE SUMMARYCompanies offering product or services will need to understand thisnew face of the company/institute. The changing demographicprofile of the population in terms of education, income, size of thefamily and so on, are important but what will be more substantive indays to come will be the psychographics of the organizations howthey feel , think or behave. Marketers will have to constantlymonitor and understand the underlying psycho graphics to maptheir respective industries are moving and decide what needs to bedone, by way of adding value that motivates organizations to buythe company's products and influence the future industry structure.
Keeping in view such stiff competition, it’s a miniscule effort from
my side under which I have tried to fulfill the following objectives:1) To find out what does the purchaser of the home think about Bajaj electrical limited.2) To study their preference for the bajaj home appliances.3) To study the market opportunities of Bajaj electrical limited tohelp in the formulation of marketing strategy.4) To suggest some measures to make Bajaj electrical limited morecompetitive.5) To study the purchasers satisfaction level in regards to thestrength of the Bajaj electrical limited.6) To study the market prospects of Bajaj electrical limited.The findings of the research lead to following conclusion
• Some of the Respondents mainly prefer to purchase Bajaj electrical
items than to others
• Dealers are at the View, that the company needs to have some
incentive schemes to promote more sales because philips and Ushaare giving tough competition to Bajaj Electrical Limited.