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Table Of Contents

1. PREZENTAREA ORASULUI
2. PREZENTAREA HOTELULUI
II. ANALIZA MEDIULUI DE MARKETING
1. ANALIZA MEDIULUI EXTERN ( ANALIZA PEST )
2. SEGMENTAREA
IV. IPOTEZE SI DESFASURAREA ACTIVITATII
EVALUARI SI PREVIZIONARI
V. OBIECTIVE DE MARKETING
VI. STRATEGIA DE MARKETING
1.STRATEGIA DE PRODUS
2. STRATEGIA DE PRET
3. STRATEGIA DE PROMOVARE
3. MONITORIZAREA SI CONTROLUL PLANULUI DE MARKETING
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Lansarea Hotel L'Empire MKT

Lansarea Hotel L'Empire MKT

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Published by Andreea Alexandra

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Published by: Andreea Alexandra on May 16, 2012
Copyright:Attribution Non-commercial

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06/14/2013

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