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www.ideaelectronics.com
May 2012
III -Q1 2012: much bettereverywhere compared with lastquarter! VI -Who will pay or TechnicalSupport VIII -Russia: spring ever inelectronicsIX - A new anti-countereitinitiative in the USA X -South Arican ElectronicIndustry, a reection on 2011 andprospect XI -Solar power: an eective andessential source o energy XII -Fortronic Technology Forumsthe most cost eective wayto get to engineers? XIII -Power Fortronic:ocus on efcient technology
I
 ADEC - South Africa
 Assciatin  Distribtrs Eectrnic Cmpnents
 ASPEC - Russia
 Assciatin  Sppiers  Eectrnic Cmpnents
 ASSODEL - Italy 
 Assciazine Nazinae Frnitri Eettrnica
CEDA - China
China Eectrnics Distribtr Aiance
ECAANZ - Australia
Eectrnic Cmpnents Assciatin Astraia and New Zeaand
ECIA - United States
Eectrnic Cmpnents Indstry Assciatin
ECSN - United Kingdom
Eectrnic Cmpnents Sppy Netwrk
ELCINA - India
Eectrnic Indstries Assciatin  India
FBDI - Germany 
Fachverband der Baeemente Distribtin
FEDELEC - Tunisia
 Tnisian Federatin  Eectricand Eectrnic Indstries
JEPIA - Japan
Japan Eectrnic Prdcts Imprters Assciatin
SE - Sweden
 The Swedish Eectrnics Trade Assciatins
SPDEI - France
Syndicat Pressinne de a Distribtinen Eectrniqe Indstriee
   M   A   Y   2   0   1   2
 A 
SSOCIATIONS
INTErNATIoNAl DISTrIBuTIoN oF ElECTroNICS ASSoCIATIoN
federatIon
n° 2 - 2012
News
IDEA
Adam FletcherChairman of IDEA 
“I am delighted that the inaugural
IDEA Executive Conference
on the 31st May inMilan is so well represented by participantsfrom around the World. Not only do we have ourChinese Trade Association providing attendeeswith an insight into Asian market developmentbut we also have major contributions from
India
,
Germany
, the
U
K,
Russia
and
Italy
 together with keynote speeches from Arrow, Avnet, & Murata alongside market analysesfrom
Malcolm Penn
from Future Horizons and
 Arthur Visser
from Bishop inc.It’s not too late to attend!”
Can the industry managethe seas of Change andboldly step into the future?
 The past ew yeas have bght s a weath tends and megatends at eve-inceasingspeed. The nmbe and eqency seemt incease with the cmpexity  envinment. The wd has becme spiticay, ecnmicay, and techngicaycnsing that we atmaticay egad manythings with geat scepticism. A typica exampe is ecnmic ecasts,which as a e we cnside neaistic andtheee say incect. In a wd  
“unorecastability“ 
, tends and megatends canbe a gide  s. oganizatins  a kindswecme the pptnity  me cetaintyin imptant decisin making. Hweve, tendeseaches sch as
Jens Gábor Jánszky
 catin against eying t heaviy n centecasts.
“The truth behind trends is: Trends aredevelopments, which are promoted or thwarted by market dominating stakeholders based on their own interests. These interestschange over time and subsequently so do thetrends.“ 
Megatrends andDistribution
byWolfram ZiehfussExecutive DirectorFBDi e.V.
www.fbdi.de 
the role of “Web 2.0“
 Tends ae as dictated by the techngicacapabiities  the Intenet. Despite inceasingycitica cncens ve pivacy ptectin andcpyights, the imptance  scia netwksand thei impicatins is inceasing. The Intenet ads cnsmes the pptnityt cmpae and evaate bands, pdcts,and sevices in tems  pice and qaity. As a est cnsme behavi hasdamaticay changed and wi cntine tdevep the in tems  individaizatin andsciaizatin. one bys t satisy ne‘s wndesies and shaes the expeience with iendsand acqaintances. The qest  qaity  ie and vaes is meimptant in the cnsme pchase decisinthan the pdct itse.
the age of restraint
 At the same time, thee ae tends that abvea take int accnt  envinment andavaiabiity  esces. What the Cb  rme nce pcaimed in the anaysis
“The Limits to Growth”
is pesented tday in
 
www.ideaelectronics.com
News
 
II
 The pesses ae geat, and theinteests  the eading bsinessand indsty ganizatinsae caing  change. At thesame time the eevance  theEpean eectnics maket isdeceasing: ove the ast 10 yeasits cnsmptin in cmpaisn tthe est  the wd has decinedm appximatey 22 pe cent t13 pe cent.Hweve the stength  Epeandesign in the atmtiveeectnics, indstia atmatin,and heathcae techngysects, t name a ew, emainsnchanged. In the ng nthgh it appeas distibtinand its pdctin sevices wiw, migating t be in csepximity t thei end makets. Itis nt spising then that Epemst peate n the eading edge techngy and innvatin i itwishes t maintain its standad  iving. The demgaphic devepment  cntinenta Epe and Gemanyin patica pesents an additinatend act. The emphasis nspecic pdcts and seviceswi shit with the aging  theppatin. Epe can cetainybing its expeience with thephenmenn t maket, since it isnt the ny sciety aected. Japanand China wi as expeiencesimia devepments in a ewdecades. Abve a Epean distibtinwi benet m these pspects:like manactes, pdctinis geaed twad the cnsmemakets and csed n it.Distibtin can theeby inceaseits shae  vae ceatin sincedesign sppt, mda stins,
“ 
Everything that can be shared will be shared 
” 
means that ess is being pchased. Theee it is imptant tndestand these new cnsmetends we (
David Bosshardt
).
opportunities foreuropean distribution
In additin t the cnsmeandscape, the impact  thesetends wi as each distibts eectnic cmpnents and theicstmes. Ceay as a megatend,gbaizatin has ced a maketpaticipants t ndeg enmschange (Naisbitt, 1982). Tday it emains a dive  newbsiness mdes and scia change. The qest  sstainabiity, theespnsibe handing  avaiabeesces, and inceasing se-estaint a pay an imptant ehee. In patica the Epeanmaket wi have t cntend withthe Bsses aws and egatinsn enegy eciency (EP), ecycing(WEEE), and rHS  rEACH.
“ 
Trends are developments, which are promoted or thwarted by market dominating stake- holders based on their own interests.These interests change over time and so do the trends 
” 
a tempeed m as a tend twadsstainabiity and se-estaint. The eade  the Swiss thinktank, Gttieb Dttweie Institte(GDI), David Bsshadt, paintsa ascinating picte  a newpspeity ma  the Westenwd in his bk
“The Age o Less”
. An imptant eement  thedevepment is the nding thatve the past decades a change invaes has taken pace.
“More and more is possession being replaced by consumption.Increasingly one must understand the relationship patters. It’s no longer aboutcustomer retention, rather aboutcustomer relationshi”
.Pbicist Kevin Key says:
“Everything that can be shared will  be shared
”. The beginnings  this devepmentshw p amng the pacesin the cmmn se  vehices,hmes, and eise gds (tents,rVs, etc.), even in the vita
“cloud”
. We aeady shae spaceand cmpting time, athe thanpchase a new PC.F etaies, hweve, shaing
“ 
In a world of “unforecastability”, trends and megatrends can be a guide for us 
” 
and systems deveped incnjnctin with integated cicitmanactes ae aeady incdedin the pti.
“Time to Market“ 
 is the mst citica eement whichEpean distibts mst sve inthe te with thei cstmes andpatnes.Given the tend twadsstainabiity, pdct ie cyceshave engthened, yet time tmaket has deceased with gbacmpetitin cing the pace.Between 2003 and 2010,Epean DTAM
(Distribution Total  Available Market)
gew m 9.8Bes, epesenting 24 pe cent TAM
(Total Available Market)
, t16.2B es  26 pe cent  TAM
 (source: Europartners Consultants)
. This tend is expected t cntine. The mst imptant tends  thecming yeas incde the wing:
•
 Apppiate pesence in ninescia netwks
•
Inceased se  the Intenet asa knwedge patm
•
 Adeqate technica andcmmecia taining empyees t paticipate intechnicay demanding veticamakets
•
Cae attentin t maketcnvegence (e.g., e-Mbiity)
•
Fcs n enegy eciencymaket segments: ighting,pwe management, embeddedstins, design ts, andbiding managementDespite the signicant changes,the tansmatin  the cnsmeandscape pesents manypptnities. Nt ny technicabt as scia chaenges mst besved. New makets ae emegingand vais acets  sstainabiityae becming inceasingyimptant. When distibtsmanage t get invved in thetends and bing thei stengthst bea in te devepments asigns pint t cntined sccess.
Source: Chris Anderson, Editor-in-Chie, WIRED Magazine, 2005 Graphic: Trendbüro, 2012
 
www.ideaelectronics.com
News
 
III
Bt at east the trend is nwpsitive! The vera bk:bi hasrisen sighty rm 0.94:1t 0.95:1 and athghit is bew 1:1 the trendis in the right directin.My cmment ast qarterthat Q1 shd be a gdqarter has certainy beencnfrmed.
Graphic T1
shws the actasaes and rders acrssErpe tgether with thebk:bi rati. The sharp increase in bthbkings and biings is gdt see even thgh we aresti bew the eve  thesame qarter  ast year.Secndy
Graphic T6
shws that the biings aresti decining acrss a theregins with cmative
Q1 2012:much better everywhere
byGary Kibblewhite
www.ideaelectronics.com 
 T
he frst qarter  2012 achieved, amsteverywhere, betterbkings and biings thanast qarter bt nt s gdwhen cmpared with thesame qarter ast year.
“ 
Q1 of 2012 was a much better quarter than Q4 last year! 
” 
Just to remind readers. If youwould like to have the originalgraphics used in this article justemail to the IDEA secretary at
segreteria@ideaelectronics.com
  The IDEA statistics are taken fromactual bookings and billings returnsmade by a substantial percentageof the electronic componentdistributors in Europe, including allthe major distribution groups. Theirsales represent circa 70% of thetotal European distribution marketso the trends shown are trulyrepresentative.
Q1 2012TOTAL COMPONENTS TENDENTIAL index by country (Q/QY-1) 
Graphic
T6
www.idalctronics.com
 
     P    e    r    c    e    n     t
 
Trend showing growth/decline % in quarterly sales of all components through distribution split bycountry compared with same quarter prior year 
-50%-30%-10%10%30%50%70%Q2-09Q3-09Q4-09Q1-10Q2-10Q3-10Q4-10Q1-11Q2-11Q3-11Q4-11Q1-12
FranceUKItalyNordicGermany
 
Q1 2012TOTAL COMPONENTS BOOKING, BILLING & BOOK: BILL RATIO
 
Graphic
T1
 
I TE TI LELECT ICSSU LIE S
 
www.idalctronics.com
 
Total distribution electronic components booking, billing and Book:bill ratio for Germany, France,Italy, UK, Sweden, Norway, Denmark & Finland
   0 .   9   6   1 .   0   9   1 .   3   3   1 .   1   6   1 .   1   5   1 .   1   1   1 .   0   8   0 .   9   9   0 .   9   5   0 .   8   8   0 .   9   4   0 .   9   5
0500100015002000Q2-09Q3-09Q4-09Q1-10Q2-10Q3-10Q4-10Q1-11Q2-11Q3-11Q4-11Q1-120.400.600.801.001.201.40
BillingBookingB2B
 
compared with last quarter!
 
I TE TI LELECT ICSSU LIE S
 
Sourc: eurostat
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