FOR IMMEDIATE RELEASE
EDELMAN AWARDS FIVE CHICAGO NONPROFITS WITH $50,000 IN PUBLIC RELATIONS PLANS
Part of its 5-5-5 community grant program, public relations firm also created a video that supports its global citizenship initiatives
CHICAGO, May 17, 2012
Edelman, the world’s largest public relations (PR) firm, has announced thewinners of its Chicago office’s inaugural 5
munity grant program, part of the company’s
worldwide citizenship commitment. The grant benefitted five Chicago-area nonprofits focused onreducing hunger and poverty by providing them with five actionable PR plans, valued at $10,000 each,from more than 62 Edelman employees over the course of five days that began March 19
.The award recipients, who had to demonstrate a need for PR resources and prove existence for at leastone year, are
Care for Real: Edgewater Food Pantry, Chicago Shares, Children’s H
ome & Aid, Habitatfor Humanity and Lakeview Food Pantry.
A strategic PR plan is vital to the success of any nonprofit, but so few can make that investment or
raise funding to underwrite the associated costs,” said Christopher Laurent,
anager for Habitat for Humanity. “We left our session with Edelman with new ideas and tools that we
put into place right away.”
5-5-5 Award Details
Over the course of the week, each six-hour
day focused on one organization’s goals to spread
awareness around the community. Beginning with a brainstorming session and ending with a uniquePowerPoint presentation and media tool kit, Edelman provided the organizations with instructions andmaterials on how to better engage its volunteer and financial support systems.
“It was a privilege for us to join together with these organizations as they work to eradicate hunger andpoverty in the Chicago area,” said Rick Murray, president of Edelman Chicago. “They deserve this
recognition, especially as they continuously provide for our community members and spread awareness
that each of us has the power to help them achieve their mission.”
About the Winners
Chicago Shares launched in 1993 and strives to feed community neighbors in need by offering
a voucher program redeemable for food items from its participating vendors.
was founded in 1883 and provides children with help, hope andopportunity by offering services to children, youth and families.
Habitat for Humanity seeks to eliminate poverty housing and homelessness in Chicago by
building safe, decent and affordable housing.
Lakeview Food Pantry opened in 1970 to help people living below the poverty level who
struggle to secure the food they need by providing them with nutrients.