Personal Brand Week 2.0
2 An introduction from Paula Loop
Making an impression
Welcome to Personal Brand Week 2.0.
If you joined us for last year’s rst-ever Personal Brand Week, you know that weprovided daily resources to help you dene and grow your professional identity.Thanks in part to the terric feedback we received, this year we want to provide you with even more tools to help you develop your personal brand. As one of the largest employers of recent college graduates in the United States,PwC has unique insights into what makes students stand out and we want toshare those insights with you. As you will learn, we believe that personal brand-ing can be a powerful tool for professional success. Your personal brand is your“X” factor that differentiates you and makes you indispensable.During Personal Brand Week 2.0, we’ll walk you through ve new daily themesto help you take your personal brand to the next level. We’ve also added anexciting contest, which gives college students the opportunity to pitch theirpersonal brand for a big prize—for more information on the contest, please visitfacebook.com/pwcuscareersI encourage you to read through the materials in this ebook and use the work-sheets to become more aware of the skills that make you unique. And rememberto take our recommended actions each day to help build your professional iden-tity and enhance your unique personal brand.We hope that you nd these materials useful and fun. And, as always, we wel-come your feedback. Please visit us at facebook.com/pwcuscareers to add yourthoughts and comments.Kind regards,
Paula LoopUS & Global Talent LeaderPwC