The scienceof social media.
The complete guide to:
Contents
THE SCIENCE OF SOCIAL MEDIA: THE COMPLETE GUIDE TO PINTERESTWWW.FRESHEGG.COM
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1.11.2
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1.3.11.3.2
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2.12.22.32.4
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Pinterest
What is Pinterest?Key statistics
Why should you use Pinterest for your brand?
Which areas work wellKey objectives
Getting started
Creating the accountSettingsThe Pinterest interfaceProfile page
How to pin
Adding a pinUploading a pinPin etiquettePin It bookmark buttonRepinTaggingWhat to pinWhen to pin
Search function
Search pinsSearch boardsSearch people
Boards
Creating a boardCategoriesCategorising, editing or deleting a boardGifts and pricing
Engagement
Following a userFollowing a boardLike and comment
Copyright issuesSite implementation
Passive buttonActive buttonPin blocking
GlossaryNotes
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What isPinterest?
1Pinterest
1 1
Pinterest is the new ‘big thing’ insocial media. Still in its beta phase, itboasts a reported 13million usersand has seen its page views increase230.9% in the last 3 months.
Currently ranked as the 31st most visited website inthe UK, Pinterest is a collection of virtual pinboardsallowing you to ‘pin’ images you like onto boards indifferent categories.People can use it to plan their weddings, decoratetheir homes and organise recipes.
Key statistics
Pinterest has really taken off in the USA, with 12 million unique users compared to200,000 in the UK. What’s really interesting is that whilse Pinterest is a femaledominated platform in America (83% of users are female), in the UK the gender divide isa lot more even – 56% of users are male. In the UK, 42% of users are aged 25-34, with the second largest age group being35-44. The majority of UK users are university educated and about 60% of users earnover £63,900 a year.
Pinterest boasts13,000,000users worldwide.
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