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Greek Tourism: Facts & Figures

01

, 2011
Greek Tourism Basic Figures, 2011

Contribution to GDP

Contribution to Employment

Employment

International Tourism Receipts

International Tourist Arrivals

Average per Capita Tourism Expenditure

European Market Share

World Market Share

Concentration of Hotels Supply

Hotel Capacity

02

, , 2011
International Tourist Arrivals, International Tourism Receipts and Average
per Capita Tourism Expenditure, 2011

: ,
Source: SETE, based on data provided by the Bank of Greece

03

& - , 2011
Greece & Competitors - Position in the World Ranking, 2011

12

24

17

19

29

24

31

34

26

33

50

>50

>50

75

: ,
Source: SETE, based on data provided by the UNWTO and the World Economic Forum

04

, 2011
International Tourist Arrivals in Greece and Competitors, 2011

Greece
Croatia
Turkey
Cyprus

Spain

: , Source: SETE, based on data provided by the Bank of Greece and the UNWTO

5 , 2000 & 2011

Market Share of the Top 5 Origin Markets in International Tourist Arrivals, 2000 & 2011

05

Arrivals by Country of Origin
2011

2000

2.240.481

2.395.185

1.758.093

2.772.256

1.356.000

234.464

1.149.388

602.353

938.233

823.245

7.442.195

6.827.503

: ,
Source: SETE, based on data provided by the Hellenic Statistical Authority and the Bank of Greece

06

10 , 2011
Top 10 Origin Markets by Market Share in International Tourist Arrivals, 2011
Germany 13,6%
Other 35,0%

United Kingdom 10,7%

FYROM 8,3%
Turkey 3,4%
France 7,0%
Netherlands 3,4%
Italy 5,7%
Bulgaria 4,2%
Russia 4,5%
- Serbia-Montenegro 4,2%

: ,
Source: SETE, based on data provided by the Hellenic Statistical Authority and the Bank of Greece

 , 2011
International Tourist Arrivals by Country of Origin, 2011

07

Change
2011/2010
14.651.513
10.698.013

10,4%
4,9%

882.643

1,5%

719.661

4,1%

134.979

7,0%

38.450

-13,1%

2.240.481

9,9%

1.758.093

-2,4%

1.356.000

22,8%

1.149.388

32,4%

938.232

11,2%

738.927

63,8%

692.059

-2,1%

686.209

3,3%

560.723

6,2%

552.090

-1,6%

484.708

-2,7%

450.618

12,0%

439.757

-23,5%

432.625

27,3%

411.245

69,9%

361.405

31,7%

333.906

18,8%

310.358

-8,3%

309.062

4,8%

244.986

1,8%

226.627

21,0%

226.110

14,7%

223.699

-13,3%

167.632

-18,3%

154.774

-0,3%

: ,
Source: SETE, based on data provided by the Hellenic Statistical Authority and the Bank of Greece

08

, 2011
Seasonality of International Tourist Arrivals, 2011

Arrivals
362.517

January

333.197

February

412.673

March

669.391

April

1.342.966

May

2.183.4 11

June

2.984.058

July

3.352.934

August

2.588.707

September

1.428.961

October

423.107

November

345.325

December

2,2%
2,0%
2,5%
4,1%
8,2%
13,2%

: / /
Arrivals: July / August / September
18,2%

2,6%
2,1%

8,7%

15,8%

20,4%

54%

: , Source: SETE, based on data provided by the Hellenic Statistical Authority

09

10 , 2011
Top 10 Greek Airports in International Tourist Arrivals, 2011
4

1.251.433

789.546

2.871.525

10

9
6

10

202.139
851.489

148.935
148.858

447.885

656.791

1.734.418
2

2.161.577

: ,
Source: SETE, based on data provided by the Athens International Airport and the Civil Aviation Authority

10

, 2011 ( . )
International Tourism Receipts from Independent Travellers and Package Tours, 2011 (in mi. )

Package Tours

3.547,9 . mi.

Independent Travellers

33,77%

6.956,8 . mi.
66,23%

Total 100% 10.504,7 . mi.

:
Source: Bank of Greece

11

, 2011
Breakdown of International Tourism Receipts by Country of Origin, 2011

: ,
Source: SETE, based on data provided by the Bank of Greece

17,50% 11,47%

Germany

12

7,99%

7,07%

5,97%

5,07%

3,67%

3,33%

3,14%

France

Russia

Italy

USA

Netherlands

Switzerland

Cyprus

United Kingdom

3,01% 31,78%

Belgium

Others

, 2005-2011
Non-Residents Overnight Stays in Greece, 2005-2011

Total of Overnight Stays

153.439.933

162.165.173

161.235.201

152.596.091

141.443.690

140.175.727

150.978.226

: ,
Source: SETE, based on data provided by the Bank of Greece

13

10
, 2011
Top 10 Countries of Origin in Non-Residents' Average Duration of Stay in Greece, 2011

Average Duration of Stay
9,2

13,1

12,8

12,7

12,0

11,9

10,7

10,7

10,5

10,2

10,0

Cyprus

Germany

Australia

USA

Canada

Austria

Russia

Netherlands

Switzerland

France

: ,
Source: SETE, based on data provided by the Bank of Greece

14

, 2011
Percentage of Hotel Beds as of Countrys Total per Category per Prefecture, 2011
13,3%

Central Greece

1*
2*
3*
4*
5*

13,5%
12,6%
10,4%
12,1%

Peloponnese

1*
2*
3*
4*
5*

4,3%
7,4%
7,8%
5,1%
7,5%

Ionian Islands

1*
2*
3*
4*
5*

5,6%
14,8%
14,7%
9,6%
6,6%
1,9%

Epirus

Aegean Islands

1*
2*
3*
4*
5*
1*
2*
3*
4*
5*

2,3%
2,7%
1,1%
1,1%
2,3%
3,5%
4,5%
1,5%
1,5%
18,5%

Crete

1*
2*
3*
4*
5*

19,1%
16,1%
24,6%
30,3%

Dodecanese

1*
2*
3*
4*
5*

4,7%
13,6%
14,6%
29,1%
22,4%

8,7%

Cyclades

1*
2*
3*
4*
5*

8,2%
5,5%
5,5%
3,0%
5,5%

1*

/ Thessaly / Sporades

2*
3*
4*
5*

4,6%
3,9%
2,8%
2,2%
34,2%

1*

10

Macedonia

11

Thrace

12,2%

2*
3*
4*
5*

1*
2*
3*
4*
5*

16,1%
9,8%
12,4%
1,0%
0,8%
1,5%
0,5%
0,9%

10
11

1
3

8
7
2
6

: ,
Source: SETE, based on data provided by the Hellenic Chamber of Hotels

15

, 2011
Hotel Beds, 2011

Category

Beds

5*
4*
3*
2*
1*
Total

108.552
193.381
180.365
226.539
54.831
763.668

4*

25,3%
5*

14,2%

2*

29,7%
3*

23,6%

1*

7,2%

: , Source: SETE, based on data provided by the Hellenic Chamber of Hotels

16

, , , K, 2011
Percentage Distribution of Hotel Units, Rooms, Beds, by Category, 2011

: , Source: SETE, based on data provided by the Hellenic Chamber of Hotels

17

, 2011
Percentage Distribution of Hotel Beds by Prefecture, 2011

Epirus 1,9%
Aegean Islands 2,9%

Thrace 0,9%
Crete 21,3%

Thessaly Sporades 3,7%

Cyclades 6,2%
Peloponnese 6,7%

Dodecanese 18,4%

Ionian Islands 11,6%

Macedonia 14,1%
Central Greece 12,3%

: , Source: SETE, based on data provided by the Hellenic Chamber of Hotels

10


Greece Outbound Tourism

18

, 2011
Number of Trips Abroad by Country of Destination, 2011

1.716.029

Total
4.941.493
636.568

19

32.325

Other

39.842

Egypt

50.497

Czech Republic

94.670

Poland

95.377

USA

119.320

Netherlands

Spain

France

Austria

183.646 178.962 142.895

127.037

Cyprus

240.765

United Kingdom

: ,
Source: SETE, based on data provided by the Bank of Greece

Italy

Germany

Turkey

Bulgaria

325.496

Russia

500.505 457.559

10 , 2011 ( . )
Top 10 Destination Countries in Tourism Payments, 2011 (in mi. )

20

3,44%
78,0

3,39%
76,8

3,23%
73,3

3,22%
73,0

Austria

Bulgaria

40,35%
914,5

Other

5,14%
116,6

Spain

Italy

5,24%
118,7

Cyprus

United Kingdom

: ,
Source: SETE, based on data provided by the Bank of Greece

5,28%
119,7

USA

7,72%
174,9

Turkey

8,87%
201,0

France

14,12%
320,1

Germany

Tourism Payments

10 , , 2011
Top 10 Destination Countries, Nights Spent and Average Duration of Stay by Greeks Abroad, 2011

Nights Spent Abroad

Russia

USA

738.571
14,6

1.615.000
16,9

Total
33.421.083

6,8

2.692.667
14,7

3.340.742
7,3

United Kingdom

3.024.190
12,6

Spain

1.198.867
9,4

2.049.203
4,1

Cyprus

Germany

Average Duration of Stay

Turkey

Italy

1.867.328
5,7

France

1.319.023
7,4

Bulgaria

1.297.302
2,0

: , Source: SETE, based on data provided by the Bank of Greece

11


This publication is sponsored by

. 34 105 58
ASSOCIATION of GREEK TOURISM ENTERPRISES
34, Amalias Ave 105 58 Athens Greece
T: + 30 210 3217165 E: info@sete.gr
www.sete.gr www.greektourism2020.gr greektourismblog.com