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Development of a Better Business Model for OTOP in Thailand@Apr 28.55

Development of a Better Business Model for OTOP in Thailand@Apr 28.55

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Published by: icyhouse on May 18, 2012
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1
 A Thesis Proposal
“New 
Development of a Better Business Model for OTOP in
Thailand”
 Presented to
 Chairman : Associate Professor Dr. Yothin SawangdeeDirector : Associate Professor Dr. Jongkolbordin Saengasaphawiriya
 
Adivisor : Dr. Kitti SetavoraphanByMr. Kitin SripuachareonStudent ID: 5371100237MBA in Retail Business ManagementPanyapiwat Institute of ManagementApril 22, 2012
 
2
TABLE OF CONTENTS
 ABSTRACT………………………………………………………………………………………………………………
3
INTRODUCTION……………………………………………………………………………………………………
...3
1. Background of the study 32. Significance of the study 52.1 Characteristics and Achievements of the OVOP movement 52.2 The Japanese OVOP structure 62.3 The Movement of Thai OTOP
 
program 73. Research Objective 84. Research Questions 95. Research Scope 10 
LITERATURE REVIEW………………………………………………………………………………………………
10
1.
 
 The movement of Thai OTOP program
 
112. An Endogenous Development and An Endogenous growth Theory 11
 
3. New business development 124. Knowledge Management
 
12
 
5. Innovative Technology
 
13
 
6.
 
Gear train system
 
13
 
7. Business Network 
 
14
 
8. Networking and Business networking 149. The Market Role of Pricing, delivery, and service
 
15
 
10. The Differentiation of 
 
OVOP and OTOP functions
 
15
 
11. Quality of Human resource in community
 
1612. Business Model & Ontology Model Definitions 1613. Cloud Computing Model 17
THEORETICAL FRAMEWORK 
…………………………………………………………………………………
.18METHODOLOGY 
……………………………………………………………………………………………………
.19
1. OVOP and OTOP Basic Conceptual Principles Diagrams 202. The Nine Components of OVOP Framework 223. The Nine Components of OVOP and OTOP Basic Conceptual Models 244. Basic Components of Business Model Framework 275. OVOP and OTOP Business Model Frameworks 286. Comparison OVOP and OTOP Framework by Main Characteristics 30
EXPECTED OUTCOME OF THE STUDY 
………………………………………………………………………
..33
 
TIMELINE
…………………………………………………………………………………………………………………3
4REFERENCES
……………………………………………………………………………………………………………
34
 
3
 Abstract
Business development and business model have been involved in manydifferent types of businesses, especially in the developing world where developing marketsand many type of business organizations are competing in the marketplace for moresuccess. For small businesses, the biggest threat mostly comes from big businesses thathave better infrastructures and finances. The key to be able to stand up against them ishaving a good business plan. One part of business plan is a business model which has beenan important topic of toda
y’s business. Then, this study aims to compare and illustrate the
functions of two own-
creative with same conceptual principles’ OVOP & OTOP ’models. By
drawing up frameworks and comparing the two different business model frameworks. Theoutcome introduces a twofold result: firstly, propose a better understanding of bothbusiness models. Secondly, allow the comparison of two different performance businessmodels in order to improve the performances, representations, designs, and analysis of bothbusiness models. By generating a better operational infrastructure for OTOP program.Keywords: Business model, Conceptual Principles, OTOP & OVOP models and Framework.
Introduction1. Background of the study
Business development and business model have been incorporated into manydifferent types of business. Today both terms play important roles in the way we conductbusiness. That is especially true in developing world where markets are still emerging andbusiness organization are fiercely competing in the current economy. Recently, Small andMedium Enterprises (SMEs) take a very important role in the economy. Most governments, asfacilitator, are supporting clusters through initiate supports and encouraging SMEs' linkage toreach the concept of industry cluster (Porter, M.E. 1990, 1998). Knowledge sharing becomesa vital part of our professional and personal lives.
 
Plus in the last two decades technologyhas become inseparable from business and social life. However, it has not been fullyintegrated into the field of all careers. The integration of technology in living and working isstill challenging and developing in many circumstances. 
 The conceptualization of OTOP’s Business model is based upon logic of earning
money, focusing on the business problems in Thailand. Based on t he poverty situation isthe majority problem in Thailand. Part of handling poverty reduction is operated by the rural
development project in Thailand called “One Tambon One Product” or OTOP.

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