Business development and business model have been involved in manydifferent types of businesses, especially in the developing world where developing marketsand many type of business organizations are competing in the marketplace for moresuccess. For small businesses, the biggest threat mostly comes from big businesses thathave better infrastructures and finances. The key to be able to stand up against them ishaving a good business plan. One part of business plan is a business model which has beenan important topic of toda
y’s business. Then, this study aims to compare and illustrate the
functions of two own-
creative with same conceptual principles’ OVOP & OTOP ’models. By
drawing up frameworks and comparing the two different business model frameworks. Theoutcome introduces a twofold result: firstly, propose a better understanding of bothbusiness models. Secondly, allow the comparison of two different performance businessmodels in order to improve the performances, representations, designs, and analysis of bothbusiness models. By generating a better operational infrastructure for OTOP program.Keywords: Business model, Conceptual Principles, OTOP & OVOP models and Framework.
Introduction1. Background of the study
Business development and business model have been incorporated into manydifferent types of business. Today both terms play important roles in the way we conductbusiness. That is especially true in developing world where markets are still emerging andbusiness organization are fiercely competing in the current economy. Recently, Small andMedium Enterprises (SMEs) take a very important role in the economy. Most governments, asfacilitator, are supporting clusters through initiate supports and encouraging SMEs' linkage toreach the concept of industry cluster (Porter, M.E. 1990, 1998). Knowledge sharing becomesa vital part of our professional and personal lives.
Plus in the last two decades technologyhas become inseparable from business and social life. However, it has not been fullyintegrated into the field of all careers. The integration of technology in living and working isstill challenging and developing in many circumstances.
The conceptualization of OTOP’s Business model is based upon logic of earning
money, focusing on the business problems in Thailand. Based on t he poverty situation isthe majority problem in Thailand. Part of handling poverty reduction is operated by the rural
development project in Thailand called “One Tambon One Product” or OTOP.