Stephen Fry Helps Push CrowdsourcedCampaign to Fight HIV
© 2012 Chelsea and Westminster Hospital
,the campaign follows the typical “contest” model of
crowdsourcing. Ads will be openly accepted from all comers, and thecrowd will vote to decide the winners. The best ads will be displayedacross multiple media outlets, and heavily featured in prominent Londongay bars.I love campaigns like this, because they target exactly the right audience.The ads will be primarily geared towards gay men, a community alreadyfamous for their unique style of creative flair. Add that to thevideographers and other content producers from all circles;
more than eager to tackle hot-button issues like HIV, since acontroversial or popular video provides publicity for its creators.