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Collective Business Ethics

Collective Business Ethics

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Published by Andy Duncan
a tentative manifesto
a tentative manifesto

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Published by: Andy Duncan on May 20, 2012
Copyright:Traditional Copyright: All rights reserved

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08/03/2014

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Fneeifrmzi Lyvmdivv Irhmfv / g ridrgrmzi ogdmjivrn
Md `idi|ge% fg{mrgemvr lyvmdivviv g|i npdib l} {|mzgri mdbmzmbygev% n|l} mdvrmryrmndv |i{|ividrmd` {|mzgri mdbmzmbygev% gdb g|i n{i|grib l}{in{ei phn rhi npdi|v {g} md ondi} rn bn vn$G fneeifrmzi lyvmdivv mv ndi phmfh |iwym|iv rhi eglny| nj on|i rhgdndi {i|vnd rn n{i|gri mr% gdb phmfh mv npdib l} gee nj rhi {in{ei phnbn rhgr pn|c$Gerhny`h mr fno{iriv vyffivvjyee} md g fg{mrgemvr og|cir% g fneeifrmzilyvmdivv hgv gd mdri|dge vr|yfry|i zi|} bmjji|idr j|no rhgr nj gfg{mrgemvr lyvmdivv% gdb mv bmvrmd`ymvhib l} rpn {|mdfm{eiv$ Rhi jm|vrglvr|gfr% rhi vifndb {|g`ogrmf$[|mdfm{ei 7 1 izi|} hny| pn|cib jn| g fneeifrmzi lyvmdivv hgv rhi vgoizgeyi gv izi|} nrhi|$[|mdfm{ei < 1 mdbmzmbyge oioli|v nj g fneeifrmzi lyvmdivv vhnyeb gznmblifnomd` idrm|ie} bi{idbidr nd rhi mdfnoi rhi} |ifimzi md emiy nj rhivhg|i nj rhi {|njmr rhi} ix{ifr rn |ifimzi phid rhmv mv lnncib gr rhiidb nj rhi }ig|$Rhi jm|vr {|mdfm{ei mv yvib rn fgefyegri hnp rhi {|njmr rhgr rhilyvmdivv `idi|griv mv rn li bmzmbib gond`vr rhi oioli|v nj rhifneeifrmzi$ Rhi vifndb mv fndfi|dib pmrh |iv{ndvmlmemr} onrmzgrmnd gdbr|yvr% gdb hnp rn bige pmrh rhi omxib jn|rydiv nj vy|zmzmd` md gfno{irmrmzi og|cir$G{{emib rn`irhi| rhi} idglei g fneeifrmzi lyvmdivv rn |iogmd fnhivmzi%phmei idvy|md` rhgr igfh oioli| rgciv g jgm| vhg|i nj {|njmr$Phirhi| g lyvmdivv mv fneeifrmzi n| dnr% rhi wygemr} nj eglny| rhgrrhi lyvmdivv diibv md n|bi| jn| mr rn n{i|gri mv hyogd ijjn|r% mi$ rhiglmemr} rn r|gdvjn|o ogri|mge |igemr} mdrn vnoirhmd` nj zgeyi rhgr fgdli ixfhgd`ib md g og|cir$Rhmv dnrmnd rhgr pn|c pmee f|igri zgeyi hgv mrv n|m`mdv md AnhdEnfci'v mbig nj mo{|nzioidr gdb mv jgomemg| md ifndnomfv gv rhi eglny|rhin|} nj zgeyi$ Mr mv gevn rhi lgvmf gvvyo{rmnd nj rgx fneeifrn|v gdbfg{mrgemvo$ Jn| mr mv nde} nd rhi lgvmv rhgr pn|c {|nbyfiv zgeyi rhgrmdbmzmbyge fg{mrgemvrv g|i glei rn `mzi pn|ci|v anlv md ixfhgd`i jn|ondi}% phmfh rhi pn|ci|v g|i md ry|d glei rn yvi rn ly} rhi {|nbyfrvgdb vi|zmfiv rhi} diib rn vy|zmzi gdb rhgr vgrmvj} rhim| {|mzgribivm|iv$ Gdb rn {g} rhim| rgxiv$Phirhi| n| dnr pi g|i emzmd` md g fg{mrgemvr pn|eb mv g ogrri| jn|bilgri% lyr rn rhi ixridr rhgr pi g|i% mr mv nde} {nvvmlei jn|fg{mrgemvrv rn ogci {|njmr mj rhi} {g} rhi {in{ei rhi} io{en} eivvrhgd rhi zgeyi nj rhi eglny| rhnvi {in{ei hgzi fndr|mlyrib rn rhi{|nbyfrmnd {|nfivv mdrn phmfh rhi} pi|i mdvi|rib$Rhmv vy|{eyv zgeyi mv yvib {g|re} rn ogmdrgmd gdb bizien{ rhi oigdvphi|il} {|nbyfrmnd fgd rgci {egfi% gdb gevn rn idjn|fi gdb io{hgvmvibmzmvmndv nj fegvv% rn ly} ix{idvmzi rn}v gdb jgvr fg|v gdb lm`hnyviv% gdb gffyoyegri pigerh phmei rhnvi phnvi eglny| {|nbyfib rhipigerh md rhi jm|vr {egfi emzi md |iegrmzi {nzi|r}$ Md g fg{mrgemvrpn|eb% mr mv dnr rhi bmjji|md` glmemrmiv nj mdbmzmbygev rhgr mv rhivny|fi nj bmjji|idfiv lirpiid |mfh gdb {nn|% lyr rhmv dgcib|iegrmndvhm{ nj ix{enmrgrmnd$
 
Md Fg{mrge% Cg|e Og|x biondvr|griv rhgr% izid gvvyomd` rhi onvrjgzny|glei fm|fyovrgdfiv% phid fg{mrge grrio{rv rn io{en} rhi eglny|rhin|} nj zgeyi rn ix{enmr pn|ci|v% rhi |gri nj {|njmr `idi|grib pmeegepg}v ridb rn jgee$ Izid md rhin|} fg{mrgemvo mv md g {i|ogdidrfndbmrmnd nj f|mvmv$ Phmfh oigdv rhgr md rhi |ige pn|eb% phi|i rhivmrygrmnd mv oyfh eivv jgzny|glei% gdb phi|i rhi ogvvib |gdcv nj rhipn|cmd` fegvviv g|i gepg}v ge|igb} |ijyvmd` |ivmvrmd` gdb |iznermd`g`gmdvr gee ijjn|rv rn {yr rhio rn pn|c% mr pmee gepg}v li difivvg|}mj fg{mrgemvo mv rn vy|zmzi rhgr mr viic nyr dip oigdv nj ixr|gfrmd`zgeyi l} io{en}md` dip eglny| md dip {|nfivviv nj {|nbyfrmnd$―Rhi lny|`inmvmi fgddnr ixmvr pmrhnyr fndvrgdre} |izneyrmndmvmd` rhimdvr|yoidrv nj {|nbyfrmnd% gdb rhi|il} rhi |iegrmndv nj {|nbyfrmnd%gdb pmrh rhio rhi phnei |iegrmndv nj vnfmir}$ Fndvi|zgrmnd nj rhi nebonbiv nj {|nbyfrmnd md ydgeri|ib jn|o% pgv% nd rhi fndr|g|}% rhi jm|vrfndbmrmnd nj ixmvridfi jn| gee ig|emi| mdbyvr|mge fegvviv$ Fndvrgdr|izneyrmndmvmd` nj {|nbyfrmnd% ydmdri||y{rib bmvry|lgdfi nj gee vnfmgefndbmrmndv% izi|egvrmd` ydfi|rgmdr} gdb g`mrgrmnd bmvrmd`ymvh rhilny|`inmv i{nfh j|no gee ig|emi| ndiv$ Gee jmxib% jgvr/j|nqid|iegrmndv% pmrh rhim| r|gmd nj gdfmidr gdb zidi|glei {|iaybmfiv gdbn{mdmndv% g|i vpi{r gpg}% gee dip/jn|oib ndiv lifnoi gdrmwygrib lijn|irhi} fgd nvvmj}$ Gee rhgr mv vnemb oierv rn gm|% gee rhgr mv hne} mv{|njgdib% gdb ogd mv gr egvr fno{ieeib rn jgfi pmrh vnli| vidviv% hmv|ige fndbmrmndv nj emji% gdb hmv |iegrmndv pmrh hmv cmdb$‟ SCg|e Og|x* J|mib|mfh Id`iev% Rhi Fnooydmvr Ogdmjivrn% 7828$_Rhi ix{gdvmnd nj fg{mrgemvo mv emomrib nde} l} rhi ioi|`idfi njfnooydmvo / rhi jn|o rhgr vnfmge emji rgciv phid pn|c mv n|`gdmvib dnrvn rhgr {|mzgri mdbmzmbygev fgd gffyoyegri {i|vndge pigerh% lyr mdn|bi| rn dny|mvh g hyogd fnooydmr}$ Mr mv rhi jn|o rhgr emji mrviejv{ndrgdinyve} rgciv / rhi zi|} {npi| fg{mrgemvo hgv liid r|}md` geerhi rmoi rn ix{enmr$ Mr mv rhi n|bmdg|} irhmf nj hyogd limd`v jgfmd`pmrh vnli| vidviv% rhim| |ige fndbmrmndv gdb |iegrmndv pmrh rhim|cmdb$ Pn|cmd` md n|bi| rn igr piee% rn veii{ vgjie} gdb rn idan} rhifnojn|rv nj eimvy|i$ Pn|cmd`% dnr md n|bi| rn {|njmr j|no igfh nrhi|%lyr lifgyvi |igvnd vy``ivrv rhgr l} pn|cmd` rn`irhi| rhi} fgd mo{|nzirhim| emziv / gee nj rhim| emziv$J|no rhi nyrvir% fnooydmvo oyvr li bmvrmd`ymvhib j|no rhgr phmfh ndfiixmvrib lihmdb phgr pgv ndfi fgeeib rhi m|nd fy|rgmd% gdb j|no geenrhi| jn|ov nj vnfmgemvo% rhi jnydbmd` {|mdfm{ei nj phmfh mvgffy|grie} ix{|ivvib md rhi ven`gd 1 ―j|no igfh gffn|bmd` rn hmvoigdv% rn igfh gffn|bmd` rn hmv diibv$‟Rhmv fndvr|yfrmnd {|ivy{{nviv g vmrygrmnd nj mdiwygemr} y{nd phmfh mrmv {g|gvmrmf% gdb mr mv g |ifm{i jn| gee vn|rv nj {nemrmfgeogdm{yegrmnd gdb {v}fhnen`mfge ri||n|mvo% pmrh g|omiv nj ly|igyf|grv%ix{i|rv gdb vnfmge id`mdii|v biri|omdmd` izi|}lnb}”v oigdv gdb diibv%gdb |i`yegrmd` fn||ifr bmvr|mlyrmnd nj eglny| |ivny|fiv gdbmdjn|ogrmnd$ Fg{mrgemvo diibv vnfmgemvo md n|bi| rn ogmdrgmd g vy{{e}nj pmeemd` pn|ci|v$ Vnfmgemvo mv rhi jgfrn|} phi|i eglny| mv ogvv{|nbyfib$ Mr mv dnr rhi |gbmfge geri|dgrmzi rn fg{mrgemvo gv mr njridemciv rn liemizi$ Fnooydmvo mv$Rhi `idi|ge irhmf nj fnooydmvo om`hr li vrgrib vnoirhmd` emci rhmv 1―mj }ny pgdr rn igr piee% rn veii{ vgjie} gdb rn idan} rhi fnojn|rv njeimvy|i }ny pmee hgzi rn pn|c3 lyr gd} anl }ny bn rhgr lidijmrv%dny|mvhiv n| nrhi|pmvi io{npi|v rhi fnooydmr}% mv gv zgeyglei gv gd}nrhi|$‟
 
Md rhi |ige pn|eb hnpizi|% pn|c mv dnr md `idi|ge n|`gdmvib mdgffn|bgdfi pmrh rhmv irhmf$ Dizi|rhieivv% rhi {npi| nj eglny| rnmo{|nzi / rn {|nbyfi vnoirhmd` nj `|igri| zgeyi / |iogmdv rhiydbi|e}md` {|mdfm{ei$ Rhi bmjji|idfi mv rhgr lirpiid wygemr} gdbwygdrmr} 1 g fnooydmvr irhmf ix{|ivviv rhi vnfmge zgeyi nj eglny|%phmei md rhi |ige pn|eb% rhi zgeyi nj eglny| mv oigvy|ib pmrh rmoi gdbondi}$Phid hnpizi| rhmv `idi|ge irhmf nj fnooydmvo mv g{{emib md rhi |igepn|eb pmrhmd rhi emomrib fndrixr nj n|`gdmvmd` g lyvmdivvfneeifrmzie}% rhi gbomdmvr|grmnd nj rhgr lyvmdivv lifnoiv vmo{ei gdbijjmfmidr% gdb rhi {|njmr mr `idi|griv fgd li bmzmbib nlaifrmzie} gdbjgm|e}$Rhi|i mv dn diib rn bmvrmd`ymvh lirpiid r}{iv nj pn|c vmdfi gee pn|cmv iwygee} mo{n|rgdr$ Gee rhgr mv diibib md gbbmrmnd rn rhi vrgdbg|blnncmd` nj mdfnoi gdb ix{idbmry|i% mv g vmo{ei |ifn|b nj rhi gonydr njrmoi igfh oioli| nj rhi fneeifrmzi `mziv rn rhi lyvmdivv$Rhi {|n{n|rmnd nj rmoi igfh oioli| hgv pn|cib md |iegrmnd rn rhi rnrgermoi pn|cib |i{|ividrv rhyv rhi {|n{n|rmnd rhgr igfh hgv fndr|mlyribrn rhi rnrge zgeyi nj rhi lyvmdivv$ Gdb rhyv gevn rhi vhg|i nj {|njmrigfh pmee |ifimzi$Gerhny`h {|njmr fgd li fgefyegrib gr gd} {g|rmfyeg| onoidr l}vylr|gfrmd` ix{idviv j|no ry|dnzi|% bmzmbmd` y{ rhgr {|njmr md rhijn|o nj ondi} gdb bifmbmd` hnp oyfh nj mr fgd li yvib rn bizien{ rhilyvmdivv% g|i eivv vr|gm`hrjn|pg|b$ Rhi ogan| nlvrgfei mv rhi jgfrrhgr onzioidrv nj ondi} g|i ondmrn|ib fg|ijyee} gdb fndr|neeib l}lgdcv `nzi|doidrv gdb {nemfi% gdb rhgr mdbmzmbygev md gvvn|ribfndbmrmndv nj `|iib hyd`i| gdb ionrmndge r|gyog g|i |iv{ndvmlei jn|ogcmd` rhivi onzioidrv {nvvmlei$ Phmfh oigdv rhgr rhi zgeyi nj {|njmrgr gd} onoidr fgd li fgefyegrib nd {g{i|% lyr pmee dizi| gr rhgr vgoionoidr li gzgmeglei jn| yvi$Hnpizi|% `nzi|doidrv fneeifr rgxiv }ig|e} gdb md n|bi| rn bn vn|iwym|i rhgr lyvmdivviv {|ividr gffnydrv$ Vn phid rhi {|njmr nj gfneeifrmzi lyvmdivv mv lnncib gr rhi idb nj izi|} }ig|% mr pmee li{nvvmlei rn biri|omdi rhgr igfh phn hgv `mzid eglny| by|md` igfh }ig|pmee li idrmreib rn g {g|rmfyeg| {|n{n|rmnd nj rhi {|njmr$ Lyr rhmvnde} oigdv rhgr igfh pmee hgzi ig|dib nd {g{i| g {g|rmfyeg| gonydr njondi} by|md` rhi }ig| md wyivrmnd$ Mr bniv dnr vg} rhgr rhmv gonydrhgv liid n| pmee gfrygee} li {gmb nyr$Phmfh mv phi|i rhi vifndb {|mdfm{ei lifnoiv mo{n|rgdr 1 mdbmzmbygeoioli|v nj g fneeifrmzi lyvmdivv vhnyeb gznmb lifnomd` idrm|ie}bi{idbidr nd rhim| vhg|i nj rhi gv }ir rn li biri|omdib {|njmr`idi|grib l} rhgr lyvmdivv$Lifgyvi pi g|i mdbmzmbygev md g rgx v}vrio% igfh nj yv oyvrmdbmzmbygee} bifeg|i ny| mdfnoi jn| rhi }ig|$ Gdb lifgyvi pi emzi md gfno{eix {nvronbi|d vnfmge bionf|gf}% pi hgzi rn rgci |iv{ndvmlmemr}jn| ny| npd higerh fg|i% {i|vndge mdvy|gdfi gdb {idvmndv$ Pi fgddnrbiogdb rhgr rhi fneeifrmzi bn on|i jn| yv rhgd phgr pi vir mr y{ rn bn/ rn li g lyvmdivv fno{irmd` vyffivjyee} md rhi og|cir$Vn pi bn dnr `mzi gee nj ny| rmoi rn rhi fneeifrmzi$ Pi gevn hgzi anlvphmfh {g} ondi} vn pi fgd ly} higerh mdvy|gdfi gdb {g} mdfnoi rgx$Rhyv% pi gevn idvy|i rhgr pi igfh hgzi vnoirhmd` rn jgee lgfc ndvhnyeb vnoi fgegomr} nffy| gdb ny| lyvmdivv li bifeg|ib lgdc|y{r$ Gdbpi igfh r|yvr rhgr phid pi g|i dnr pn|cmd` jn| rhi fneeifrmzi% ny|fneeig`yiv g|i$

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