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The Business Magazine of Canada’s Trucking Industry
 TV Trucker
Derek Martin
TOUGH TALK
“No wonder some companies pay you more if you’re a team driver,”PG.16
May 2012
www.todaystrucking.com
Bigger Rigs
AND
Brighter Lights
A COMPLETE ROUND-UP OF NEWPRODUCTS AND SERVICES
,
PG.39
PLUS:
WE TAKEKENWORTH’S
NEWT680
FOR A SPINPG.33HOW TO MAKEYOUR COMPANY
SFW
PG.20
     C    a    n    a     d     i    a    n     M    a     i     l     S    a     l    e    s     P    r    o     d    u    c    t     A    g    r    e    e    m    e    n    t     #     4     0     0     6     3     1     7     0 .     R    e    t    u    r    n    p    o    s    t    a    g    e    g    u    a    r    a    n    t    e    e     d .     N     E     W     C     O     M     B    u    s     i    n    e    s    s     M    e     d     i    a     I    n    c . ,     4     5     1     A    t    t    w    e     l     l     D    r
 
 . ,     T    o    r    o    n    t    o ,     O     N     M     9     W      5     C     4 .
     R    e    g     i    s    t    r    a    t     i    o    n     N    o  .     1     0     7     8     8
CLASSIFIED ADVERTISING
+
OWNER/OPERATORS &DRIVERS WANTED
Opposite Page 44
 
ON THE ROAD?
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
THE CURVES MAKE IT EFFICIENT.THE EDGE MAKES IT OURS.
Western Star is known for building good-looking trucks. But with the Fuel Efficiency (FE)package on a 4900SB, we’re also known for being the company that combined classic stylingwith aerodynamics, lightweight options and up to 530 horsepower under the hood to createthe first fuel efficient truck that is all Western Star.
FIND OUT MORE AT WESTERNSTAR.COM
 
MAY 2012
3
OPINIONS
5
LETTERS
7
ROLF LOCKWOOD
54
PETER CARTER
SERVICE DEPT
16
LESSONS LEARNED FROMONE TOUGH TRUCKER
19
 TOP 10 TRUCKING LESSONS
27
 THE TRANSMISSION SHIFT
By Tom Berg
33
NEWS & NOTES
8
DISPATCHES
44
UNPRECEDENTED BELLY ROOM:
Presenting International’s LoadStar,designed with input from drivers and fleet managers alike.
COVER WHIRL:
We take theKWT680 out for a spin.
16
SEMI-TOUGH:
 This reality show’s for real.
May2012
VOLUME 26,NO. 5
WRESTLING WITH TRUCKING’S BIGGESTCHALLENGE
FEATURES
20
DRIVERS
HE’S JUST NOT THAT INTO YOU
Your industry is going to need one millionmore people. Very soon. Here’s how you’regoing to attract them.
— BY JASON RHYNO
33
TEST DRIVE
STATE OF THE PACC-ART
Kenworth’s T680 is a truck built for drivers who love trucks.
— BY JIM PARK 
39
NEW PRODUCTS
SOMETHING IN THE AIR
If the number of new product introductions isanything to go by (and it is) this industry’sfuture looks as bright as LED headlights.Here’s a special Spring roundup of new gizmology that’ll rock your fleet.
— BY ROLF LOCKWOOD
10
Far northern hospitality
11
 Trucking events to pencil in
12
 The British are braking!
13
Who’s where now?
14
Sited on
todaystrucking.com
15
 Truck sales statistics
EXTRA!!
New Free-and-Easy Contest
We’re betting our hat you can’tguess where this place is.
PAGE
53
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