I must add, GeniusRocket is not limited to only live action; as a fullservice video agency we also produce animation, motion graphics, andkinetic text content. Recently we created this motion graphic animation
for AARP and this video for George Washington University.
GeniusRocket’s slogan is “The First Curated CrowdsourcingCompany”. What is Crowdsourcing and why is it important?
GENIUSROCKET: Crowdsourcing is a term that has taken on a life of its own. For many online video production companies it simply meansopen contests where anyone can submit a video, but only one or twopeople will get paid. While GeniusRocket orignally had that same
“contest” approach, we walked away from the model and created what iscalled “Curated Crowdsourcing.” Ou
r new model is built upon a vettedcommunity of professionals, not amateurs and students.
We leverage their excess capacity, or “free
time”. They are invited to projects based upon
their experience and abilities. By matchingskills to projects, clients can be rest assured thatthe original concept submissions are fromwriters and creative directors that trulyunderstand their branding needs. Matched bythe fact that all of our projects are private andprotected by NDAs, brands can now sharemessaging and strategies that they never would be able to release withina contest.Our particular crowdsourced concepts allow brands to affordablyharness the creative power of the crowd, yet the curation guarantees theprofessionalism and quality of an agency.