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Table Of Contents

Part Two External Influences 36
Cross-Cultural Variations in Consumer Behavior 39
The Concept of Culture 42
Variations in Cultural Values 44
Cultural Variations in Nonverbal Communications 56
Global Demographics 66
Cross-Cultural Marketing Strategy 68
The Changing American Society: Values 81
Changes in American Cultural Values 82
Marketing Strategy and Values 93
Part One Introduction 2
Consumer Behavior and Marketing Strategy 5
Applications of Consumer Behavior 9
Marketing Strategy 9
Marketing Strategy and Consumer Behavior 11
Market Analysis Components 14
Market Segmentation 16
Marketing Strategy 19
Consumer Decisions 23
The Nature of Consumer Behavior 26
The Meaning of Consumption 30
Religious Subcultures 179
Regional Subcultures 183
The American Society: Families and Households 193
The Nature of American Households 195
The Household Life Cycle 197
Marketing Strategy Based on the Household Life Cycle 206
Family Decision Making 207
Marketing Strategy and Family Decision Making 213
Consumer Socialization 214
Marketing to Children 217
Communications within Groups and Opinion Leadership 238
Understanding American Generations 124
Social Structure in the United States 136
The Measurement of Social Class 143
The Changing American Society: Subcultures 155
Asian-Indian Americans 177
Nature of Learning and Memory 318
Memory’s Role in Learning 319
Learning Under High and Low Involvement 325
Brand Image and Product Positioning 342
Brand Equity and Brand Leverage 347
The Nature of Motivation 360
Motivation Theory and Marketing Strategy 367
The Use of Personality in Marketing Practice 375
■ PART TWO CASES
Part Three Internal Influences 274
The Nature of Perception 278
Perception and Marketing Strategy 302
Geo-Lifestyle Analysis (PRIZM) 444
International Lifestyles 447
■ PART THREE CASES
Part Four Consumer Decision Process 466
Situational Characteristics and Consumption Behavior 474
Emotions and Marketing Strategy 379
Attitude Components 392
Attitude Change Strategies 400
Market Segmentation and Product Development Strategies Based on Attitudes 416
Self-Concept and Lifestyle 427
The Nature of Lifestyle 434
APPLICATIONS OF CONSUMER BEHAVIOR
MARKETING STRATEGY AND CONSUMER BEHAVIOR
MARKET ANALYSIS COMPONENTS
THE NATURE OF CONSUMER BEHAVIOR
THE MEANING OF CONSUMPTION
The Meaning of Consumption
THE CONCEPT OF CULTURE
VARIATIONS IN CULTURAL VALUES
CULTURAL VARIATIONS IN NONVERBAL COMMUNICATIONS
CROSS-CULTURAL MARKETING STRATEGY
CHANGES IN AMERICAN CULTURAL VALUES
MARKETING STRATEGY AND VALUES
UNDERSTANDING AMERICAN GENERATIONS
SOCIAL STRUCTURE IN THE UNITED STATES
THE MEASUREMENT OF SOCIAL CLASS
THE NATURE OF AMERICAN HOUSEHOLDS
MARKETING STRATEGY BASED ON THE HOUSEHOLD LIFE CYCLE
MARKETING STRATEGY AND FAMILY DECISION MAKING
COMMUNICATIONS WITHIN GROUPS AND OPINION LEADERSHIP
PERCEPTION AND MARKETING STRATEGY
NATURE OF LEARNING AND MEMORY
MEMORY’S ROLE IN LEARNING
LEARNING UNDER HIGH AND LOW INVOLVEMENT
LEARNING, MEMORY, AND RETRIEVAL
MOTIVATION THEORY AND MARKETING STRATEGY
THE USE OF PERSONALITY IN MARKETING PRACTICE
EMOTIONS AND MARKETING STRATEGY
ATTITUDE CHANGE STRATEGIES
GEO-LIFESTYLE ANALYSIS (PRIZM)
SITUATIONAL CHARACTERISTICS AND CONSUMPTION BEHAVIOR
THE PROCESS OF PROBLEM RECOGNITION
UNCONTROLLABLE DETERMINANTS OF PROBLEM RECOGNITION
THE NATURE OF INFORMATION SEARCH
TYPES OF INFORMATION SOUGHT
AMOUNT OF EXTERNAL INFORMATION SEARCH
MARKETING STRATEGIES BASED ON INFORMATION SEARCH PATTERNS
HOW CONSUMERS MAKE CHOICES
INDIVIDUAL JUDGMENT AND EVALUATIVE CRITERIA
DECISION RULES FOR ATTRIBUTE-BASED CHOICES
OUTLET CHOICE VERSUS PRODUCT CHOICE
The Internet as Part of a Multi-Channel Strategy
IN-STORE AND ONLINE INFLUENCES ON BRAND CHOICES
DISSATISFACTION RESPONSES
ORGANIZATIONAL PURCHASE PROCESS
REGULATION AND MARKETING TO ADULTS
PHOTO CREDITS
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0073381101ConsumerB

0073381101ConsumerB

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Published by Ana Mendes

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Published by: Ana Mendes on May 20, 2012
Copyright:Attribution Non-commercial

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09/25/2013

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