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Spring Intimates

Spring Intimates

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Published by donegeruser

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Published by: donegeruser on May 21, 2012
Copyright:Attribution Non-commercial

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05/21/2012

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LA PERLA
spring 2013 intimate apparel
 
SPRING 2013
Table of Contents 
3.
SeasonalOverview
4.
TheGildedAge
5.
Mayberry
6.
SpaceAge
7.
Eden
8.
SleepToStreet
9.
IntimatelySpeaking
10.
NYCShoppingGuide
11.
WhatInspiresUs
12.
ContactUs
 
SPRING 2013 INTIMATES | 3
 Seasonal Overvie
Spring2013promisestobeasuccessfulseasonbasedontheincomingtrends,fromladylikeandinnocenttoromanticandsensual.Fromwhatiscurrentlyretailingthisseason,wecancondentlysaythatthecustomerisrespondingtocolorandtrend-rightmerchandisewithamoremodernedge.Withacontinuedemphasisonvalue-drivenproduct,theintimatebusinessisturningaroundandwelookforwardtoasuccessfulseason.Combiningthekickoffreshcolorpalettes,newerprintsandpatternsandtheimportanceofstrategicallyplacedlace,weareprojectingbraandpantyassortmentstopropelsales,resultinginaslightincreaseoverlastyear.Technologyandinnovationwillcontinuetoimpacttheshapewearbusiness,evolvingintonewersilhouettesthatplaythedualroleoffunctionandfashion.Whilebenetsandfeaturesgainmomentumwiththeintroductionofuniqueandcompellingproducts,weareprojectingshapeweartoremainsteady.Aswestrategizethesleepwearmixthatservesthetraditional,modernandjuniorcustomer,loungewearseparateswillrepresentthebiggestgrowthopportunity.Wehaveidentiedthiscategoryfortwoseasonsandwillcontinuetocalloutthe“SleeptoStreet”concept.Weareseeingmorevendorsemergewithmoreproductofferingsthataddressthelifestyleandneedsforconsumersofallages.OurEditorhandoutfeaturesfourtrendsoftheseasonandincludesbothrunwayandvendorsnapshotsofthemarketdirectionforSpring2013.Wehavealsoincludedachecklistofthemust-havekeyitemsoftheseason.Inaddition,wehavehighlightedwhatinspiresus,includingalookatcelebrities,ourfavoritewebsites,andtheinuenceoflmandtelevisionintheintimatesbusiness.ANewYorkshoppingguidefeaturesthemust-shopstorestovisitthenexttimeyouareintown.Wewillcontinuetokeepyouupdatedthroughouttheseasonviaourwebsiteat
www.doneger.com
andencourageyoutoutilizethesiteforinspirationandtrenddirectionthatwillprovevaluabletoyourbusiness.

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