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Teori Preferensi Konsumen

Teori Preferensi Konsumen

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Categories:Types, School Work
Published by: Fahrudiyono Agung Saputra on May 21, 2012
Copyright:Attribution Non-commercial

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08/20/2013

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DOSEN : AGUS TRI BASUKI, SE, M.SI
1
TEORI PREFERENSIKONSUMEN
 
Fungsi Utility 
3
Utility 
(kepuasan) digambarkan sebagai beberapatingkat kepuasan (
satisfaction)
yang terukur yangdidapat oleh konsumen dari mengkonsumsi barangatau jasa
Terlepas dari cara yang tepat dalam konsumendidefinisikan, sebagian besar konsumenmenghabiskan banyak uang untuk memuaskankebutuhannya. Kepuasan konsumen dalam kajianekonomi makro dikenal dengan istilah utility.

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