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Munchee History

Munchee History

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Published by Dinesh Jayasooriya

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Published by: Dinesh Jayasooriya on May 22, 2012
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08/23/2013

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THE
COMPETITIVENESS
PROGRAlVI (TCP)
A
Sri
Lankan Case
Study of
Firm-Level
Competitiveness
Ceylon Biscuits Limited
Shehara de Silva & Christine Dias Bandaranaike
SUBMITTED TOUSAID/ColomboIN RESPONSE TOPCE-I-0098-00016-00 Task Order No.
841
SUBMITTED
BY
Nathan Associates Inc.
J.E.
Austin Associates Inc.June, 2006
 
A Sri Lankan Case Study
of
Firm-LevelCompetitiveness
Ceylon Biscuits LimitedColombo, Sri Lanka
June
2006
Prepared
by:
Shehara de SilvaChristine Dias Bandaranaike
A study prepared for The Competitiveness Program (TCP) -a
US
Agency forInternational Development (USAID) funded project in Sri Lanka, implemented byNathan Associates Inc. and J.E. Austin Associates Inc.
1
 
Acknowledgements
The authors would like to thank Mr. Mineka Wickramasingha Chairman CeylonBiscuits Limited for allowing CBL to serve as our second case study under thisproject. Mr. Sunil Costa. was very helpful in coordinating the scheduling
of
interviews at CBL. We thank the CBL board members and staff for cooperating withour efforts. All our interview candidates (See Appendix) gave
of
their time mostgenerously and spoke to us frankly
of
their experiences. We are also very grateful toour external interview candidates who helped
us
immensely by providing sometimesboth an outside view and an historical perspective
of
the company.We would also like to express our gratitude for the support
of
the
staff
and consultantsat The Competitiveness Program (TCP). Finally, we are indebted to Jagdesh R.Mirchandani
of
TCP for critical reading and logical guidance towards the finishedproduct contained herein. In all respects, this study would not be in the form it is intoday without Jagdesh's support.3

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