Professional Documents
Culture Documents
Consumer Behaviour
The behaviour of individuals in obtaining and using goods and services, including the decision-making processes that precede and determine the purchase.
Organizations invest a considerable sum in marketing research to learn about consumer behaviour.
Demographics
Psychographics
Behaviouristics
gap3 nike1 nike2 nike3 samsung iPhone HP HP Sauce HP Printers
The Target Audience, who they are, what they like and are interested in effects the media and message strategy
Motivation
Last page
Glamour
Vanity Fair
Allure
Vanity Fair
Glamour Allure
Mademoiselle
Allure
Details
Details
Details
Shape
Vanity Fair
Vanity Fair
Vanity Fair
Details
Vanity Fair
Details
Vanity Fair
Details