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Target Audience Profile

Different strokes for different folks

Consumer Behaviour
The behaviour of individuals in obtaining and using goods and services, including the decision-making processes that precede and determine the purchase.

Organizations invest a considerable sum in marketing research to learn about consumer behaviour.

Demographics

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Psychographics

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Behaviouristics
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Consumers seeking common Benefits regardless of geo-demographic or psychographic differences

The Target Audience, who they are, what they like and are interested in effects the media and message strategy

Motivation

Elizabeth Arden True Love Vanity Fair


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Elizabeth Arden - Allure

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Vanity Fair

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Vanity Fair

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