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Can Digital Discovery Live Up to its Potential?

Can Digital Discovery Live Up to its Potential?

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Published by PaidContent
GigaOM Pro's David Card shares latest research in discoverability.
GigaOM Pro's David Card shares latest research in discoverability.

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Categories:Types, Research
Published by: PaidContent on May 23, 2012
Copyright:Attribution Non-commercial

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07/10/2013

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Can Digital Discovery Live Up to
its Potential?
David Card, VP Research
 
Key questions
How are consumers finding entertainmentand content today?
Which types of media customers use digitaldiscovery? And how?
How can media companies best use digitaland social discovery?
 
Traditional discovery tools still dominate
Question asks: How do you find out about differententertainment options (e.g. movies, TV shows, music, funwebsites)? (Select all that apply)
% of online consumers
Source: GigaOM Pro U.S. consumer survey, 3/12 N = 1,165

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