Professional Documents
Culture Documents
more online
Throughout this report, this icon indicates there is more information available online.
Content Development
In preparing content for this report, International Paper identified relevant topics and GRI indicators using the GRI reporting principles of materiality, stakeholder inclusiveness, sustainability context and completeness. To determine material topics for inclusion, we asked our operations, business functional departments and other stakeholders to identify: main sustainability interests and expectations of our stakeholders, especially those who we expect to review this report: employees, customers, investors, nongovernmental organizations, government officials, suppliers and members of the communities in which we operate; major topics and future challenges for the sector reported by peers and competitors; current and emerging laws, regulations, international agreements and voluntary agreements with strategic significance to our Company and our stakeholders; the Companys sustainability impacts, risks and opportunities; our key organizational values, policies, strategies, operational management systems, goals and targets; core competencies of our Company and how they contribute to sustainable development.
Since our last published sustainability report in 2006, the world around us and our Company itself significantly changed. In that five-year span, we took the first steps toward a major transformation plan, repositioning International Paper as a global paper and packaging company while making us stronger and more competitive. We also entered and emerged from the longest, deepest recession in more than seventy years. Throughout these events, our dedication to sustainable practices never wavered. Sustainability has been a part of International Papers practices for more than 110 years. Its a heritage that begins with the wood fiber used during our manufacturing process. In North America, we purchase most of our wood fiber from private landowners who wisely manage their land, and in many cases, pass that land down to the next generation. To ensure responsible forest management, as well as the renewability, transparency and accountability of our resource chain, we partner with independent certification organizations including the North American Sustainable Forestry Initiative, the Programme for the Endorsement of Forest Certification, and the Forest Stewardship Council. In the U.S., our industry plants more trees than it harvests each year planting nearly 1.7 million trees per day. Its a strong example of a shared commitment to responsible forestry. At International Paper, we are well-positioned to bring similar leadership to emerging markets worldwide. In Russia, where sustainable forestry is a growing concept, International Paper is a leading advocate of safe logging and responsibly managed forest leases. As part of a recent venture into India, we plan to participate in a nursery program fostering local growth of Casuarina, Leucaena and Eucalyptus trees. And in Brazil, our harvest of fast growing, renewable hardwood plantations means there is less pressure on native Brazilian forests. At all points on the globe, responsibly managed wood and recovered fibers make up the raw materials used to produce our paper and packaging. As a partner in the Environmental Protection Agencys Climate Leaders initiative, we strive to produce these materials in a minimally invasive way, relying on clean fuels and self-sustained energy.
In our U.S. mill system, nearly 75 percent of generated energy is derived from renewable biomass and biofuels. Over the past decade, we have reduced our non-renewable fuel usage in the U.S. by 38 percent and corresponding greenhouse gas emissions from fossil fuels by 40 percent. Outside of North America, close to 70 percent of our energy needs are generated by renewable sources. Recent investments at our mills in Svetogorsk, Russia, and Kwidzyn, Poland, increased electrical self-sufficiency at each site to 50 percent and nearly 90 percent, respectively. A number of the products we make can be reused and recycled many times over. Each year, International Paper recovers six million tons of fiber about 12 percent of total U.S. fiber collection, making International Paper the fourth largest processor of recovered fiber and the largest consumer of recovered fiber in the U.S. Being good citizens also means protecting employee health. For the 11th year in a row, we improved our safety performance and achieved our lowest-ever global total incident rate (TIR) of 0.83. Since the year 2000, we have improved our TIR by 68 percent. This past year, we introduced the LIFE program LifeChanging Injury and Fatality Elimination as a way to connect with people and eliminate accidents worldwide. Its our commitment to the employees of International Paper and their wellbeing. We are proud to play a sustainability leadership role, and to date, remain pleased with our progress. But our work is not yet done. Leadership and constant improvement go hand-in-hand. In the days ahead, we will find ways to use water and energy more efficiently, further reduce our emissions, and eliminate life-changing injuries and fatalities from our workplace. Each of these goals encompasses a part of our larger value system, and its a value system shared by nearly 60,000 employees in 24 countries worldwide. At International Paper, we stand ready, willing and able to make even greater strides toward a more sustainable world. Sincerely,
International Paper is a global leader in the paper and packaging industry. With about 60,000 employees in 24 countries, we manufacture a wide range of coated and uncoated paper, consumer packaging, pulp and industrial packaging products that deliver quality, reliability and innovative business solutions to customers worldwide. In 2010, our total production volume was 17 million metric tons. Through xpedx, our North American distribution business, we also provide a wide variety of print, packaging and facility supplies and equipment to printers, manufacturers, retailers and commercial facilities. International Paper Company is incorporated in New York, with our global headquarters located in Memphis, Tenn. Our stock is traded internationally on the New York Stock Exchange (ticker symbol IP).
Customers
Our major customers include the banking, commercial printing, printing papers, tissues and absorbent products, foodservice, consumer products, protein, industrial chemical, office superstore, book publishing, agriculture, distribution and recycling industry sectors.
Facilities
Over the last decade, International Paper has evolved with acquisitions and divestitures designed to help us improve our financial performance, focus on our core strengths and take advantage of strategic opportunities. International Papers operations include pulp and paper mills and converting and packaging plants in the Americas, Europe, Asia, Russia and North Africa. Our U.S. facilities include 20 pulp, paper and packaging mills, 144 converting and packaging plants, 19 recycling plants and three bag facilities. Outside the United States, our facilities include eight pulp, paper and packaging mills, 67 converting and packaging plants and two recycling plants. We distribute printing, packaging, and facility supplies and equipment through more than 250 locations in the United States, Canada, Mexico and Asia.
Forestlands
International Paper sold most of our previously owned forestland in the United States as part of our five-year transformation plan that was completed in 2010. At year-end we owned or managed approximately 260,000 acres in Brazil and had forest harvesting concessions for more than 860,000 acres of government-owned forestland in Russia.
Financial Highlights
International Paper remains committed to a balanced use of cash, including incremental debt reduction and returning cash to shareowners. We will pursue only investments that make International Paper a stronger, better company in the years ahead. We are confident this approach, together with our current portfolio of businesses, can generate strong earnings and free cash flow while generating better than cost-of-capital returns over the economic cycle.
Results (in millions, as of and for the year ending December 31, 2010)
Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . $25,179 Retained Earnings. . . . . . . . . . . . . . . . . . . . . . $2,416 Industry Segment Operating Profit. . . . . . . . . $1,686 Total Assets . . . . . . . . . . . . . . . . . . . . . . . . . $25,368
In the United States, we will capitalize on our strong position in paper and packaging and focus on generating solid, sustainable free cash flow from those businesses. We are well-positioned to succeed and grow profitably while serving customers in high-demand, low-cost markets including Brazil, China, Eastern Europe and Russia. This balanced global portfolio will pave the way for significant earnings improvement throughout 2011 and beyond.
For more than 110 years, International Paper has championed the sustainable management of natural resources. Today, we continue to build on this tradition as we look for new and innovative ways to further improve our environmental footprint, strengthen our strategic partnerships and strike a critical balance among environmental, social and financial performance. Because our products are primarily made with wood fiber, our commitment to environmental excellence naturally begins in the forest. While our global forestland ownership has decreased, our commitment to stewardship has not. Our products, policies and procurement practices continue to help keep the worlds forests healthy and productive. Customer needs for our paper and packaging products drive our demand for wood fiber, most of which we purchase from private landowners. In turn, our commitment to purchase fiber from responsibly managed sources encourages these landowners to plant more trees and continue to manage their lands rather than convert them to nonforest uses such as commercial development. In fact, the U.S. forest products industry plants more trees than it harvests each year about 1.7 million trees per day. When trees are grown in responsibly managed forests, they are a renewable resource. Beyond the forest, our environmental commitment continues through the life of our products. From design and manufacturing to end use, recycling and disposal, we view product sustainability as fundamental to running a successful business.
Key Opportunities
We see a number of potential opportunities to enhance our sustainability performance, including: enhancing our efforts to promote responsible forest management globally; educating our employees, our customers and the general public about the relationship between the demand for paper products and the growth of the forests; using water and energy even more efficiently; finding new ways to help customers meet their sustainability goals; leveraging the inherent sustainability of paper and packaging with innovative product designs; partnering with our stakeholders to advance mutual sustainability objectives; moving closer to our goal of eliminating life-changing injuries and fatalities in our workplaces; and strengthening our participation and support in the communities where we operate.
Stakeholder Engagement
The process used to identify and select the stakeholders with whom we engage is driven by our business needs. Our businesses and facilities engage with individuals and organizations in a variety of ways to better understand and address their expectations and interests. Some ways in which we engage with our most significant stakeholders are described below.
Employees Intranet sites, newsletters, presentations, sustainability champions Customers Sales relationships, regular visits, strategic meetings, customer service surveys, special
more online
events, internationalpaper.com and websites for Company initiatives Investors Internet site, webcasts and presentations, analyst meetings, press releases, financial reports, interaction with institutional ranking organizations Government officials Legislative advocacy, discussions on trends and positioning, plant tours Local community members Economic and charitable partnerships, plant tours, Community Advisory Councils, internet site, media, participation in community organizations Nongovernmental organizations Internet site, meetings between NGOs and business leaders, corporate communications Suppliers Meetings between suppliers and our procurement team, supplier surveys
Brazilian Pulp and Paper Technical Association (ABTCP) Council of Industrial Boiler Owners
Mercer-ORC Worldwide International Emissions Trading Association (Occupational Health and Safety and Occupational Health Forums) National Council for Air and Stream Improvement Russian Association Pulp and Paper Safety Association of Pulp and Paper Organizations & Enterprises (Bumprom) World Environment Center National Association of Environmental Managers
International Papers employees are the foundation of our sustainability. They make our products, support our customers, manage our day-to-day environmental performance and make our communities better places to work and live. To help us attract and retain the best of the best, we promote a diverse work environment where our employees can learn, grow and, most importantly, work safely. Approximately 61 percent of our employees, excluding joint ventures some 36,120 are located in the United States. Of these U.S. employees, approximately 23,460 are hourly and about 12,660 are salaried; about 13,920 are represented by labor unions. Outside the United States, approximately 15,350 employees are hourly and 7,790 are salaried.
management communications and support of high profile safety initiatives, such as the Life-changing Injury and Fatality Elimination (LIFE) initiative (see page 9). This safety commitment is shared by leaders at all levels of the organization and by our employees who are actively engaged in improving our safety performance. Corporate Standards. We are establishing a series of standards that define expectations for managing common health and safety hazards across the Company. Focus areas include moving equipment, ergonomics, dock safety, hearing conservation, zero energy states and lockout/tag-out procedures, among many others. Training and Awareness. We implement a range of training and awareness activities to ensure employees have the knowledge and skills necessary to manage safety hazards consistent with corporate standards and to nurture and enhance our safety culture. For example, in 2010 we conducted 10 internal EHS University sessions for paper mill managers, mill environment, health and safety (EHS) managers and converting plant EHS professionals. Content included a wide range of topics, from EHS leadership, employee engagement and EHS management tools to current and emerging regulations, compliance guidelines and incident investigation. Risk Elimination Process. We use hazard risk assessments and auditing tools to identify and eliminate potential unsafe conditions. This approach helps to ensure the health and safety of our employees
by encouraging them to observe specific work activities or areas of our facilities and to identify and address potential safety concerns. Metrics, Goal-setting and Accountability. Guided by our vision of an accident-free workplace, we drive continuous safety performance improvement by setting specific annual safety goals for each of our locations and businesses. Success in achieving these targets is formally considered in performance evaluations. Safety incident reporting is a formal process consistently implemented on a global basis. Data are reported to and reviewed by corporate management and are incorporated in the goal-setting process. Annual Plans. Targeted annual plans are developed for each business to address priority improvement opportunities based on a holistic review of safety incident trends.
LIFE
Its about...
Employee Wellness
In October 2010, International Paper introduced HealthyLife, a new wellness benefit for current U.S. employees with salaried benefits and their spouses or domestic partners. A partnership between employees and the Company, HealthyLife provides incentives for active participation in our wellness program. It offers eligible employees and their spouses or domestic partners not only the rewards of better health, but also up to an annual $600 reduction in their medical insurance premiums. For International Paper, investing in prevention and wellness is the first step toward managing rising health care costs. We also provide an Employee Assistance Program (EAP) for all employees worldwide. The EAP provides employees and their immediate families access to professional counseling resources that can help address wide-ranging issues, from substance abuse and depression to work/life balance and child and elder care.
10
Male, 76 percent Over 50 years old, 30 percent Under 30 years old, 15 percent
Supplier Diversity
In addition to our internal efforts, we have a supplier diversity initiative designed to provide women and minority business owners with equal access to purchasing and sourcing opportunities. This effort extends from our global sourcing teams to local facilities and contributes to the economic well-being of the communities where we operate. It reflects not only our own core values, but also those of our customers. Over the last five years, International Papers purchases from women- and minority-owned suppliers have increased to an annual average of $340 million. As part of our commitment, we hold training and awareness sessions to educate employees on our supplier diversity strategy and process. We also provide new minority- and women-owned suppliers with an orientation on how to effectively conduct business with us and we communicate our diversity progress to major customers who value diversity, strengthening our relationships with both.
Leadership Institute
International Papers Leadership Institute is an interactive place of learning and growth where our leaders develop skills that help them engage employees in executing our operational strategies and exceeding our business objectives. The Institute provides programs, instruction, services and resources that align with our key business strategies and initiatives, and it promotes leadership development through observation, assessment, feedback and coaching. These efforts support a consistent leadership philosophy while introducing new trends and approaches that are essential to our Companys future success. Since 2005, nearly 1,300 employees have participated in our Leadership Institute programs.
11
From the design of our paper and packaging products and the harvesting of trees, to the ultimate recycling of paper and packaging, International Paper drives responsible management through every step in the life cycles of our products. As a forest products company, we understand that these life cycles extend beyond our operations to include the vendors that supply materials to us and the customers that buy our products. We recognize that our drive for continuous performance improvement also means assisting our customers in meeting their own paper- and packaging-related supply chain sustainability goals.
Product Use
Product Design
Recovery or Disposal
12
Responsible Forestry
For generations, International Paper has led the forest products industry in promoting the planting and responsible harvesting of trees, in monitoring forest productivity and in conserving and protecting forest biodiversity in the United States and around the globe. By participating in research and promoting innovation, we encourage continuous improvement in the sustainable management of global forest resources. We help assure the responsible management of millions of acres of forestland worldwide through our participation in credible third-party forest and fiber-procurement certification programs. We also provide a robust wood fiber market to thousands of responsible landowners and sustainably manage our Company-owned land in Brazil.
FOREST
PROCUREMENT
HARVESTING
MANUFACTURING
CONVERTING
DISTRIBUTION
CUSTOMER
13
Other PEFC-endorsed standards such as Cerflor and American Tree Farm System (ATFS) www.inmetro.gov.br/qualidade/cerflor.asp www.treefarmsystem.org Most of International Papers operations are certified to one or more of these third-party fiber procurement, chain of custody or forest management certification standards. Our fiber certification programs assure that all of the fiber we use originates from responsibly managed sources. It is our policy that in countries or regions of the world that do not have established forest certification standards, we will establish International Organization for Standardization (ISO) 14001 environmental management systems on our wood procurement systems.
The SFI program includes a bigger picture that supports conservation, integrity, and community. As a certified SFI program participant, International Paper embodies this bigger picture through required actions such as educating landowners on the benefits of responsible forest management, sourcing fiber from trained loggers, and supporting research to provide for continuous improvement in forest practices on all lands. Kathy Abusow, president and CEO, Sustainable Forestry Initiative Inc.
14
International Paper 2010 Sustainability Report
We are pleased International Paper sees value in FSC certification. Indeed, IP has a tremendous opportunity to drive the responsible use and conservation of forests, especially in the Southeastern United States. In the years ahead we look forward to working with IP to promote responsible forest management. Corey Brinkema, president, FSC-US
15
Supporting Biodiversity
International Paper is a long-time supporter of cooperative research projects and biological surveys designed to better understand the ecological role of planted and natural forests in providing healthy habitat for a wide variety of wildlife.
To help investors identify the sustainable businesses of the future as well as possible risks related to a companys forest footprint, the FFD Project publishes disclosure information annually. The 2010 report is available at www.forestdisclosure.com.
On our more than 250,000 acres of Company-owned land in Brazil, we demonstrate our commitment to the conservation of natural habitat by integrating forestry planning and management activities with initiatives to preserve ecosystems and conduct research on local flora and fauna. We have conducted surveys to more fully understand these natural habitats and their inhabitants and identified approximately 400 individual species of animals, including birds and mammals, and 350 different native tree species. In 2010, an International Paper Brazil biodiversity project was recognized by the Food and Agriculture Organization of the United Nations as an exemplary case of sustainable forest management in Latin America and the Caribbean region. In cooperation with the So Paulo State Botanical Institute, IP Brazil created a private conservation area by reforesting 462 acres (187 hectares) with native species, including more than 100 types of trees. This was the first area to meet new state requirements for high biodiversity values on reforested lands. Through this continuing partnership, which began in 2002, we conduct plant and animal research aimed at improving public policy on ecological restoration. To spread the knowledge gained from this research with the local community, we are working with the Institute to develop workshops on restoring degraded areas in the municipality of Mogi Guau.
private land conservation sale in the history of the U.S. south. These were some of International Papers most ecologically important lands, home to species such as bald eagles, black bear and the endangered red-cockaded woodpecker. Much of these lands remain as working forests, allowing the sustainable harvest of timber while continuing the protection of sensitive areas. Our Company also donated the International Paper John Dillon Park, a 15,800-acre conservation easement, to the state of New York. The park blends accessible recreation, conservation and education within working forests and is the first wilderness area with facilities specially designed to accommodate people with disabilities.
Landowner Outreach
More than 90 percent of International Papers fiber supply in the United States comes from privately owned forests, most of which are small and family-owned. One of the ways we encourage family tree farmers to protect the environment and nurture the natural resources we use to make our paper and packaging products is our participation in the Sustainable Forestry Initiatives State Implementation Committees (SICs). In 2010, we provided nearly $170,000 in financial assistance to SICs in 15 states where we source fiber, and IP employees actively participate on each of the committees. These highly effective committees reach out to landowners and logging professionals at the state and local level to provide training, promote best practices, expand certification and maintain the integrity of the SFI program. Our outreach efforts also include the distribution of Sustainable Forestry for Landowners, our award-winning landowner outreach booklet. Distributed by our foresters and suppliers to landowners and customers in both printed copy and electronic format, the booklet provides valuable information on sustainable forest management. It includes basic information and guidance to additional resources on topics ranging from developing responsible forestry management plans and using best management practices to conserving wildlife habitat and protecting endangered species. A copy of the booklet is available on our website at www.internationalpaper.com/documents/EN/ sustainability/LandOwnersBrochure.pdf.
more online
Working forests are part of the basic infrastructure the green infrastructure of America, providing clean air, clean water, and supporting more than a million jobs. For as long as I have been in the conservation movement, International Paper has been a leader in support of working forests transitioning from great stewardship of company-owned lands to helping small forestland owners be great stewards of their lands. IPs legacy in conservation extends far beyond the nearly 400,000 acres of magnificent working forest that we at The Conservation Fund have helped to protect, to also include forest certification of privately owned land and endangered species protection. Larry Selzer, president and CEO, The Conservation Fund
International Paper 2010 Sustainability Report
17
18
International Paper is passionate about delivering the innovative, high-quality products our customers want and about protecting the environment while we do it. We focus on the efficient use of natural resources, pollution prevention and continuous performance improvement through technology and employee engagement. We are implementing an environmental, health, safety and sustainability (EHS&S) management system across our sites globally. The system builds upon a foundation of our EHS&S Policy, technical standards, metrics and reporting, training, auditing, subject matter experts, clearly defined roles and responsibilities, and accountability at the corporate, business unit and site levels.
19
Since 2007, we have reduced our total global energy use by 3 percent and our use of non-renewable energy by 9.5 percent per metric ton of product. From 2007 to 2010, we reduced fossil fuel direct and indirect GHG emissions from stationary combustion sources by 29 and 1 percent, respectively. In absolute terms, we reduced our total energy use by nearly 7 percent over the same time period. Thats about the same amount of energy needed to power 420,000 homes, or the reduction equivalent of removing one million passenger vehicles from the road
Energy Use million BTUs per metric ton of production
30 25 20 600 15 10 5 0
NonRenewables Renewables
800
400
200
2007
2008
2009
2010
2007
2008
2009
2010
and report them annually through our participation in the Carbon Disclosure Project, the U.S. Environmental Protection Agencys Climate Leaders program, the EU ETS, the Chicago Climate Exchange (CCX) and various state, regional and national reporting programs. Encouraging balanced climate policy. International Paper participates in climate discussions at the regional, national and international levels to encourage balanced public policies that recognize the importance of forest sustainability, the carbon neutrality of biomass, pulp and paper manufacturing jobs and international competitiveness. In this manner, we will continue to engage in comprehensive dialogue on climate and energy issues toward a goal of well-constructed policies that are beneficial to the environment and International Paper. Investing in the future. We continue to invest in efforts to conserve energy, reduce our fossil fuel use and increase our use of bioenergy. Learning by doing. We participate in GHG trading programs that are helping us better understand how to reduce GHG emissions in a cost effective manner. We participate in the European Unions carbon trading system through our European mills, and we helped develop a well-functioning market for carbon trading as a founding member of the CCX.
20
21
Air Emissions
In addition to GHGs, we track and report other air emissions from our manufacturing facilities, including sulfur dioxide (SO2) and nitrogen oxides (NOX). Were committed to reducing these emissions and strive to move beyond levels of regulatory compliance wherever possible, focusing on innovative processes, advances in technology and best management practices. International Paper has a long-standing ozone-depleting substances policy and were on track to phase out refrigerants, eliminating the use of R22 by 2020 as required by U.S. regulations. Since 2006, International Paper has reduced overall air emissions from our mills worldwide. Emissions of SO2 and total reduced sulfides (TRS) per ton of production decreased 34 percent and 49 percent, respectively, while emissions of particulate matter (PM) and NOX remained relatively flat when normalized for production. The decrease in TRS is a direct result of process changes and additional infrastructure control to reduce and reclaim sulfur-containing compounds. Asset consolidation and investment in a new precipitator contributed to our 2010 PM and SO2 emissions reductions.
Air Emissions metric tons per 1000 metric tons of production
3.0 2.5 2.0
Particulate Matter
2006
2008
2010
22
Nitrogen Oxides
1.5
Sulfur Dioxide
Water Use
Sustainable water management is critical to our business. At our pulp and paper facilities, we use water to manufacture our products and to cool equipment. Our water conservation and management practices focus on recycling water within our mills and protecting the water quality in waterways that receive our treated process water. Several of our operations treat wastewater for other nearby manufacturers and the local community. When compared against production, our water withdrawal and discharge volumes did not change significantly from 2008 to 2010.
Water Use cubic meters per metric ton of production
50
40
30
20
Effluent Influent
10
2008
2010
We intend to apply best practices learned from our operations and our energy conservation projects and programs to identify opportunities to enhance water efficiency, to reduce overall water use and to maintain the quality of the water that we discharge.
23
Solid Waste Landfilled metric tons per 1000 metric tons of production
80 70 60 50 40 Burned On Site for Energy, 15 percent 30 20 10 0 2006 2008 2010
Landfilled, 52 percent
In 2010, our Cedar Rapids, Iowa, containerboard mill partnered with a local company, Fiberight, LLC, to convert short fiber waste into cellulosic ethanol, resulting in up to 6 million gallons of renewable fuel annually.
Environmental Expenditures
International Paper expects our facilities to comply with all applicable environmental laws and regulations. In 2010, we spent $62 million on capital projects to comply with our environmental permits, more effectively control releases into the air and water, and assure environmentally sound management and disposal of waste.
24
In many instances, International Paper assumes responsibility for environmental liabilities originated by production sites gained through acquisitions and mergers; in many cases, International Paper never operated these sites. Our remediation team manages these and other IP environmental liabilities that arise under various regulations related to past release, disposal or management of waste and hazardous substances.
Product Stewardship
From product design and acquisition of raw materials through the manufacturing processes to the end user and recycling or disposal, we take considerable care to ensure our products meet high standards for environmental responsibility and human health and safety. In addition to sourcing our wood fiber from responsibly managed forests, we manage our supply chain to assure all product inputs are safe and environmentally acceptable. We design products with our customers carbon footprint, recycled-content and other sustainability objectives in mind and then manufacture them to our own standards for environmental excellence, safety and quality. We monitor raw materials, chemicals and manufacturing processes. We also conduct regular, comprehensive testing to demonstrate that our products are safe, free of substances of concern and suitable for their intended purposes. When our customers need help to comply with requirements for various voluntary standards, we provide the information needed to support product labels, claims and third-party certifications. An example of this commitment to address customer needs responsibly is our ecotainer compostable foodservice packaging. During the development of each specific product, material options are evaluated against many criteria such as environmental impact, FDA compliance and functionality. Once a final design is approved, we validate our understanding with third-party certifications for claims such as compostability. From raw-material through end-of-life, we are committed to ensuring our products deliver results responsibly.
25
To provide customers with certification information as efficiently and consistently as possible, we developed a software system that allows access to this information by our Sales team and other IP employees. Our Product Stewardship staff handles nonstandard and complex requests. We also provide supporting documentation, such as product test results and information obtained from suppliers. All information is updated periodically to make sure it represents current product offerings.
more online
A volunt ary, inte rnationa environm lly-h ental pr oduct de armonised to guid e the pa claratio per bu n yer.
26
Facility Solutions
xpedx provides customers with expertise in green cleaning procedures and infection control strategies, supporting their needs to create healthy, clean and sustainable environments. Nationally certified ISSA (the Worldwide Cleaning Industry Association) certified experts are on staff, helping customers implement ISSAs Cleaning Industry Management Standard Green Building. xpedx is also a member of the U.S. Green Building Council and provides resources that support achieving and maintaining Leadership in Energy and Environmental Design (LEED) certification.
shared with the U.S. Life Cycle Inventory database for public use in LCA studies; calculating the product carbon footprints for all our pulp and paper mills in Europe, the Middle East and Africa (calculations follow the guidelines developed by the Confederation of European Paper Industries); participating in the development of the University of Pennsylvanias 2009 conference on LCA organized through the Wharton Schools Initiative for Global Environmental Leadership, which we helped found; and participating in the National Council for Air and Stream Improvements GHG LCA of black liquor, a residual of the pulping process.
27
28
ClimaProof cartons give us the opportunity to offer our trade customers an environmentally friendly packaging option for our hydro-cooled and iced products. Weve been able to give our trade customers quantifiable improvements to their own carbon footprints simply with their purchase of Ocean Mist Farms commodities that are packed in a ClimaProof carton versus the traditional, industry standard of a waxed carton. Kori Tuggle, marketing manager, Ocean Mist Farms
A Recyclable Alternative
We developed our ClimaSeries packaging technologies to provide customers with a recyclable alternative to petroleum-based wax barriers for use in meat, poultry and agriculture packaging applications.
29
International Paper is the largest user of recycled fiber in the United States, with 90 percent of our mills using some level of recovered fiber in the products they manufacture and three mills making products with 100 percent recovered fiber. Where it has been determined that recovered fiber meets the food contact guidelines established by the U.S. FDA, we also produce recycled-content paper for food contact and packaging applications. We know that a sustainable paper industry is an integrated one that uses both new and recovered fiber for the greatest environmental and economic benefit. Depending on the product manufactured, using recycled content can sometimes require more fossil fuel, water, fiber and chemicals, making new fiber the right environmental choice. Also, paper can be recycled only six or seven times before fibers degrade during reprocessing. By producing paper made with fiber harvested from responsibly managed forests, we create a supply of high-quality recyclable fiber that can continually replace recycled fiber that is lost after multiple uses.
30
This innovation represents an important milestone in our journey. We still have a lot of work to do to reach our 2015 goal of ensuring 100 percent of Starbucks cups are reusable or recyclable, but were now in a much stronger position to build momentum across the recycling industry. Jim Hanna, director of environmental impact, Starbucks
31
International Papers products and services touch more markets, communities and individuals than ever before. As we strive to meet the needs of our employees, customers, and shareholders in a responsible manner, we believe it is vital to maintain high standards as a good neighbor and that our efforts contribute to a sense of community with benefits that extend far beyond our bottom line.
In 2010, our giving exceeded $10 million and was distributed to hundreds of non-profit organizations in communities around the globe. The examples below represent the types of programs we support.
Coins 4 Kids. International Paper and the World Food Programme formed this first-of-its-kind school
feeding program to assure that more than 72,000 children in Nairobi, Kenya, get the daily nourishment they need to learn in school. Since the programs inception in 2004, school attendance has skyrocketed from 62 percent to 97 percent. Coins 4 Kids is funded by donations from our Company and its employees. International Paper was named National Eagle Leadership Institute (NELI) Award winner based on the creation and support of Coins 4 Kids.
United Way. For more than 30 years, International Paper and its employees have come together to raise
funds and awareness for the United Way and its partner agencies. United Way is a key component of International Papers giving as it balances our focus on environmental education and literacy with the need to support health and human service needs in the communities where our employees live and work. Each year, employee gifts to United Way along with the Companys 60 percent match raise more than $3 million.
32
are a leading sponsor of the museums largest annual fund-raising event, which honors individuals who have made significant contributions to civil rights and equality. Since 1991, the Freedom Awards have served as a symbol of the continuing fight for human rights in America and around the world.
Childrens Museum of Memphis Exhibit. We
sponsor this exhibit, which promotes natural resource conservation through everyday living. It engages visitors in the life cycle of a tree, demonstrates the important role of trees in our environment, and touches on topics like ecosystems, sustainability and tree products.
Life of the Forest Poster Series. This poster series has been praised in classrooms across America as an effective tool for teaching children of all ages about the forest. In 2011, the International Paper Foundation renewed the series and will continue to offer it for distribution to our employees, educators and other interested parties. Some of the topics in the series include learning how a tree eats, drinks and breathes; understanding leaves and needles; and reading the rings of a tree.
At our corporate headquarters in Memphis, Tenn., we encourage and nurture volunteerism as soon as employees join the Company. Our employee orientation includes a section on philanthropy and volunteerism. Our executive leadership supports giving back to the community by providing paid time off to volunteer, and many teams tie at least one teambuilding activity to a volunteer event annually. A 2010 survey indicated that 86 percent of Memphis employees had volunteered during work hours for a local non-profit organization, and 95 percent said they were familiar with volunteer opportunities provided by the Company and our key charitable partners in the community.
Biosphere Guardians. Sponsored by International Paper and designed for children in the 1st to 4th grade, Biosphere Guardians is a series of digitally animated films about Brazilian ecosystems and how to preserve them. The films are distributed to about 36,000 public and private schools all over Brazil, and are accompanied by educational material and games. In addition, they are broadcast to over 50,000 educational institutions in partnership with the Brazilian Ministry of Education. It has been estimated that Biosphere Guardians has been seen by 9 million children all over Brazil.
Community Involvement
Community involvement is an essential element in our sustainability commitment and we actively support the communities where we operate. Our financial and in-kind donations to local nonprofit organizations are aligned with our employees volunteer activity and with our three targeted areas of support. Our participation in the community surrounding our Memphis headquarters is representative of the types of organizations we support. In 2010, we contributed financial and volunteer assistance to the United Way of the Mid-South, the Susan G. Komen Race for the Cure (for breast cancer), St. Judes Childrens Research Hospital, and Memphis chapters of the American Heart Association and Juvenile Diabetes Research Foundation. This type of employee-driven community involvement happens at IP locations around the globe.
33
Conservation Partnerships
Svetogorsk, Russia. As an award-winning advocate for the responsible management of forests, International Paper supports many conservation efforts. We believe that forests can be managed to balance economic, environmental, recreational and other socially beneficial uses. Our groundbreaking and precedent-setting partnerships and agreements prove that conservation and working forests are not mutually exclusive.
We are proud to have played an important role in protection programs for many endangered species, like the red-cockaded woodpecker. We have also assisted in reintroducing species, such as the boulder darter (an endangered fish), into areas from which they had previously vanished.
34
Research Partnerships
International Paper partners with many types of organizations, including trade and research organizations, colleges and universities in our effort to continuously improve our processes and products and achieve our sustainability objectives. In 2010, we partnered in a variety of efforts with the National Council for Air and Stream Improvement (NCASI), an independent, non-profit research institute that focuses on environmental topics of interest to the forest products industry. Much of this work was aimed at helping to ensure that environmental policy and decision-making at many different levels is based on sound science and technical information of the highest quality. Among others, target issues included improving environmental performance, effectively managing waste and reducing emissions to air and water. International Paper supports dozens of forestry research initiatives and studies each year in the United States through NCASIs Forest Environmental and Sustainability Task Group and the numerous committees reporting to it, including the Western Wildlife, Sustainable Forestry and Eastern Wildlife, Biodiversity, and Forest Productivity committees. We also participate directly in NCASI research, such as the Optimum Water Storage Conditions study to determine effective water use levels in wood storage yards. Other noteworthy NCASI research that we support addresses the fate of forest fertilizers, the effect of forest roads on water quality, and habitat requirements for forest-dwelling endangered species. International Paper was among the founding companies of the Initiative for Global Environmental Leadership (IGEL) at the Wharton School of the University of Pennsylvania. The mission of IGEL is to develop and disseminate business solutions to sustainability on a global scale through future leaders and public outreach regarding best business practices and sustainable profit opportunities. IGELs business and faculty advisors collaborate to identify solution-oriented, world-class research topics.
Government Partnerships
Strategic partnerships with governments around the globe not only help International Paper enhance our own sustainability, but also give us the opportunity to share our environmental and energy expertise with government leaders in countries where we operate.
35
International Paper is actively involved in the American Chamber of Commerce (AmCham) and bilateral organizations in countries where we operate. This includes the U.S.-Russia Business Dialogue, U.S.-Brazil CEO Forum, Shanghai AmCham, Moscow AmCham, Brazil-U.S. Business Council, So Paulo Brazil AmCham, U.S.-Poland Business Council and the U.S.-China Business Council. Our participation in these organizations ensures that International Papers voice is heard at all levels of government in the countries where we operate.
Educational Outreach
Educational partnerships have always been an important facet of The IP Way to help sustain a better world for future generations. Our partnerships are varied and widespread. Environmental education is a main focus of the International Paper Foundations giving. Since 1998, International Paper and the National Geographic Society (NGS) have provided the National Geographic Kids Explorer series of education and literacy materials to millions of schoolchildren, bringing the natural world to student desktops and libraries across the United States. Since 2001, weve provided $5 million in grants to NGS and more than 500,000 Explorer subscriptions to students.
Our partnership with International Paper and Staples is a win-win. While Net Impact student members are helping IP and Staples come together to uncover environmental opportunities, we are helping build environmentally responsible future business leaders. Liz Maw, executive director, Net Impact
36
Awards
We received numerous sustainability-related awards in 2010 recognizing achievements across our operations.
Recognized as 2010 Company of the Year by the American Chamber of Commerce in Russia for
10-year growth, substantive investment in value-added production and corporate social responsibility commitment in the Russian market.
Named Most Admired Forest and Paper Company for the eighth consecutive year by
Fortune magazine.
Selected by the Ethisphere Institutes as one of the Worlds Most Ethical Companies for the fifth
consecutive year, based on ethical leadership, compliance practices and corporate social responsibility.
Recognized for having one of the Top 25 Diversity Councils in the United States by the Association
of Diversity Councils.
Received the National Geographic Societys 2010 Chairmans Award for our environmental
Technical Association.
Recognized by the Mexican Department of Labor for the efficient management of health and safety
37
We believe that good corporate governance is the foundation upon which we build and achieve our goals and provide value to our shareholders, customers and the communities in which we live. We uphold the highest ethical standards and are accountable for all that we do. John V. Faraci, Chairman and CEO
Board of Directors
International Papers culture of integrity is embraced by our Board of Directors and every employee. Our Board upholds our Company Mission and ensures effective organizational planning, focusing on strategy and risk management while monitoring strategic initiatives. Of the 11 directors, 10 are independent. The current committees of the Board include Audit and Finance, Executive, Governance, Management Development and Compensation, and Public Policy and Environment. The Public Policy and Environment Committee is appointed by the Board of Directors to assist the Board in these key oversight roles:
review and assess public policy issues and risks potentially impacting the Company; review and assess legal issues and risks potentially impacting the Company; review and assess health and safety, environmental and sustainability issues and risks potentially
impacting the Company; and review and assess technology issues pertinent to the Company. Additional information about the Board including director qualifications and performance, addressing conflicts of interest and executive compensation is available in the Corporate Governance Guidelines on our website at www.internationalpaper.com.
more online
38
Any shareholder may communicate with the entire Board, the independent Directors as a group, any individual Director or the chair of the Governance Committee, by writing to the Corporate Secretary at our Memphis headquarters.
Sustainability Management
Sustainability-related issues are managed by several functions across the Company. Within the senior leadership team, separate councils have responsibility for overseeing diversity; environment, health and safety; people; risk management; and strategy, among others. Designated staff at the corporate, business unit and facility levels help identify, prioritize and manage sustainability-related risks and opportunities. Business leaders are responsible for planning and managing business-specific sustainability issues.
more online
39
Ethics Training
International Paper provides special education and training programs that address ethics, Company values and compliance matters. Some of these programs are intended for all employees, while others are relevant to employees in particular job functions or business units. Salaried employees exempt, non-exempt and commissioned are required to take all ethics courses. Recently hired employees are required to complete the courses within 90 days of their hire date. Employees who are promoted from hourly to salaried positions must complete the courses within 90 days of the date their promotion is effective. Courses target specific job roles and business risks with a critical focus on harassment and discrimination prevention, the FCPA and anti-corruption compliance, records management and insider trading prevention. Education programs related to business ethics and compliance with laws and Company policies are available through the Office of Ethics and Business Practice, the Corporate Environment, Health and Safety department, Human Resources department and Legal department. Periodically, each of these departments conducts mandatory training programs on compliance with Company policies.
Reporting Violations
Employees who become aware of an ethics code violation or any illegal or unethical behavior are required to report such activity. We provide several pathways for reporting a suspected violation, including a 24-hour, international telephone HelpLine and email address. We investigate each report thoroughly and protect confidential information to the extent possible. International Paper does not tolerate retaliation in response to a reported violation. In 2010, we investigated 546 reports to the HelpLine compared to 412 in 2009. All concerns or allegations of impropriety relating to our accounting, internal controls or other financial or audit matters are immediately forwarded to the chair of the Audit and Finance Committee of the Board of Directors. All such matters are investigated and responded to in accordance with the procedures established by this committee. It is the expectation and intention of the Company that no waivers from any of the provisions of our Code of Business Ethics will be sought or granted. A decision to grant such a waiver may be made only by the Board of Directors, and any such decision will be disclosed promptly and publicly as required by the U.S. Securities and Exchange Commission.
40
Report Boundaries, Scope and Measurement Report Boundaries, Scope and Measurement Techniques Techniques
The boundary of this report addresses the economic, environmental and social The boundary of this report addresses the economic, environmental and social impacts of the Company. Data represent our wholly owned and operated impacts of the research Data represent our wholly owned and operated manufacturing, Company.and distribution facilities, warehouses and offices worldwide, unless otherwise noted. In the case of environmental impacts, data offices worldwide, manufacturing, research and distribution facilities, warehouses and include operations at our paper mills worldwide and do notenvironmental impacts, converting, distribution unless otherwise noted. In the case of include joint ventures, data include operations or recycling locations, with the exception of GHG emission data. GHG emission data at our paper mills worldwide and do not include joint ventures, converting, distribution include operations at our paper mills, converting, distribution and recycling facilities or do not include joint ventures. butrecycling locations, with the exception of GHG emission data. GHG emission data include operations at our paper mills, converting, distribution and recycling facilities but do not in this joint ventures. Informationinclude report relates to performance in 2010, unless otherwise noted. Data measurement techniques and the basis of calculations applied to the compilation of the indicators and other information in the report 2010, unless otherwise noted. Information in this report relates to performance in follow industry standards, including the Greenhouse Gas Protocol published by the World Business Council Data measurement techniques and Resources calculations applied does compilation for Sustainable Development/World the basis ofInstitute. This report to thenot of the indicators and other information in the report follow industry There have contain substantial restatements of information provided previously.standards, been no significant changes from prior reporting periods in the scope, boundary or including the Greenhouse Gas Protocol published by the World Business Council measurement methods applied in this report. Institute. This report does not for Sustainable Development/World Resources contain substantial restatements of information provided previously. There have been no significant changes from prior reporting periods in the scope, boundary or Reporting Responsibilityreport. measurement methods applied in this The International Paper Executive responsible for this report is: David Kiser Vice President, Environment, Health, Safety and Sustainability The International Paper Executive responsible for this report is: International Paper 6400 Poplar Avenue Memphis, TN 38197 David Kiser Vice President, Environment, Health, Safety and Sustainability 901.419.9000 International Paper 6400 Poplar Avenue Memphis, TN 38197 901.419.9000
Reporting Responsibility
Printed on Carolina C2S, 10 pt., and Accent Opaque, Smooth White, 100 lb. Text Edited by Kathi Rowzie, The Gagliardi Group LLC Printed on Carolina C2S, 10 pt., and Accent Opaque, Smooth White, 80 lb. Text Edited by Drafted and designed by ERM Kathi Rowzie, The Gagliardi Group LLC
gopapergrowtrees.com
internationalpaper.com
PEFC/29-31-11
Promoting Sustainable Forest Management www.pefc.org
Sustainable Forestry Initiative and SFI are registered marks owned by Sustainable Forestry Initiative Inc. FSC is a registered trademark of Forest Stewardship Council, A.C. PEFC and the PEFC logo are registered trademarks of the PEFC Council.
International Paper Company is an equal opportunity employer (M/F/D/V) Copyright 2011 International Paper Company. All rights reserved. International Paper Logo, Go Paper. Grow Trees and logo, Rey, Down To Earth, Cup-to-Cup, xpedx, Carolina, and Accent are trademarks of International Paper Company. Other company, organization, product, trade names, and service names used and displayed herein may be trademarks or service marks owned by their respective third parties.