FUTURE OUTLOOK AND TRENDS:
Many juice companies are alreadyestablished. I determine my competitor as ACME, PRAN, SHEZAN, FROOTIKA etc.Our company will be based on beverage products. I mainly want to produce juice. It is apartnership business. Initially i prepare my business plan for three years. Next three year itarget that i capture 5% of total market share. When my company will start,
only threeproducts we produce at that time. I wish to achieve a so much customer and consumerresponse in 1 year. It wills our betterment of our company. I get best wish to mytarget customer and also the mind of the customer will obviously great beliefs of myproducts. Because i mention that, my product will free from sugar, fat & harmfulchemicals. I expect the sales will be in next year approximately TK 5.50 corer. Myproduct cost is TK 3,30,50,000. The return on investment is 20% expected.
ANALYSIS OF COMPETITORS:
In food & beverage market there are manyrenowned companies having their juice products.
Acme, Pran, Frooto, Frutica, Shezan, Slice
Now, i give a brief analysis about my competitor
s market share.
I segment my market according to the demographic segmentation. In thesesegmentation criteria i segment my customer according to: Age, Sex, Income, andOccupation. My main target customer is 60 % of diabetic people.
My business name is Smoothy Juice and i have different varieties in juices drinks aswell and our Smoothy Juice Industry is located in Asulia, Savar, and Dhaka.
WHY SMOOTHY JUICE?
Smoothy Juice is especially for the children and diabetic people because it is a sugar free anddiet juice. Smoothy Juice is also providing the totally fresh juices. People are very muchconscious about their health and mostly people are like the fresh food rather than the Soda,Carbonated drinks. It will be also favorable for children and health conscious.