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Social Media Research on Indian Airline Industry

Social Media Research on Indian Airline Industry

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Published by Simplify360
Simplify360 Research on the use of Social Media by Indian Airlines Industry.
Simplify360 Research on the use of Social Media by Indian Airlines Industry.

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Published by: Simplify360 on May 26, 2012
Copyright:Attribution Non-commercial

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05/26/2012

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AIRLINES INDUSTRY IN INDIA
HOW AIRLINES CAN LEVERAGE SOCIALMEDIA TO GROW ITS BUSINESS
©InRevSystems 2011
 
AGENDA
© InRev Systems 2011
B
INDUSTRY OVERVIEW
1.
 
1
B
SOCIAL MEDIA INDEX
1.
 
2
B
RESEARCH FINDINGS
1.
 
3
B
SIMPLIFY360
1.
 
4
 
INDUSTRY OVERVIEW (1/3)
3.44.96.66.4745.134-3.59
-100102030405001234567820052006200720082009$ Billion% Growth© InRev Systems 2011
The Indian airlines industry grew by
9%
in 2009 to reach a value of 
$7billion
and by
35.5%
in 2009 toreach a volume of 
73.8million
passengers
 
3547.658.254.573.836.222.2-6.435.5
-100102030400102030405060708020052006200720082009Mn Passengers% Growth
Source: Data Monitor
75%25%
DomesticInternational
The domestic segment is the largestsegment of the airlines industry inIndia, accounting for
75%
of theindustry's total volume

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