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Socia Media in Quick Service Restaurants

Socia Media in Quick Service Restaurants

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Published by Simplify360
Simplify360 Research on use of Social Media by Quick Service Restaurants.
Simplify360 Research on use of Social Media by Quick Service Restaurants.

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Published by: Simplify360 on May 26, 2012
Copyright:Attribution Non-commercial

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11/05/2012

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FAST FOOD INDUSTRY IN INDIA
HOW QUICK SERVICE RESTAURANTS CANLEVERAGE SOCIAL MEDIA TO GROW ITSBUSINESS
(c) InRev Systems
 
   I   N   D   U   S   T   R   Y   O   V   E   R   V   I   E   W     (   1    /   3    )
(c) InRev Systems4891.75836.86741.17472.88560.919.315.510.914.60510152025010002000300040005000600070008000900020052006200720082009$ million% Growth
Source: Data Monitor
The Indian fast food market grew by 14.6% in2009 to reach a value of $8,560.9 million55.10%0.10%44.70%0.10%
Indian Fast Food Market Segmentation by Value, 2009
Mobile & StreetvendorsTakeawaysQuick ServiceRestaurantsLeisure Locations
Leading Companies
The company recorded revenues of $1,404 million in the fiscal yearending December 2009, a decreaseof 1.5% compared to fiscal 2008The company recorded revenues of $22,745 million in the fiscal yearending December 2009, a decreaseof 3.3% compared to fiscal 200831656.837203.442171.147099.552047.517.513.411.710.502468101214161820010000200003000040000500006000020052006200720082009MillionTransactions% GrowthThe Indian fast food market grew by 10.5% in 2009to reach a volume of 52,047.5 million transactions
 
   I   N   D   U   S   T   R   Y   O   V   E   R   V   I   E   W     (   2    /   3    )
(c) InRev Systems012345Industry RivalryThreat of NewEntrantsSupplier PowerBuyer PowerThreat of Substitute
IndustryRivalryThe industry is fairly fragmented.Price war is commonly seen in thisindustry. Exit cost is low.Overall, the attractiveness of theindustry due to industry rivalry isMEDIUMThreat of NewEntrantsIndustry not capital intensive andanyone can start their ownbusiness. However brand plays avery important role in thisindustry and a new player mightfind it difficult to survive. But theindustry has been growing.Overall, the attractiveness of theindustry due to threat of newentrants is LOW
 
SupplierPowerSuppliers include ingredient suppliers. Forward integration of the supplier is possible.Suppliers are important for a QSR as the quality of food served depends on them.Overall, the attractiveness of the industry due to supplier power is MEDIUMBuyerPowerLarge no of buyers. Switching cost is very less -within a given price range, a consumer's choiceof fast food provider is purely a matter of personal taste, and can vary from one day to the next .Price elasticity is very high. Overall attractiveness of the industry due to buyer power is MEDIUMThreat of SubstituteThere are huge no of substitutes available in the market such as frozen foods and ready to eatfoods. However the convenience as well as location of fast food outlets makes it attractive overits counterparts. Overall, the attractiveness of the industry due to threat of substitute is medium
Overall, the attractiveness of the industry is MEDIUM

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