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ONLINE TRAVEL AGENCYINDUSTRY IN INDIA
HOW ONLINE TRAVEL AGENCIES CAN LEVERAGESOCIAL MEDIA TO GROW ITS BUSINESS
(c) InRev Systems
 
•
Holidays
•
Hotel Reservation
•
Air Tickets
•
Bus & Rail Tickets
•
Car Rentals
•
Foreign ExchangeServices
•
Visa Assistance
•
MICE, etc.
   I   N   D   U   S   T   R   Y   O   V   E   R   V   I   E   W     (   1    /   3    )
(c) InRev Systems
Online TravelAgencyDynamic Packaging
Customizable anddynamic, allowing customers tobuild their own trips
 
Traditional Packaging
Fixed package, consumer having noflexibility in building own trips
Two forms of SalesIndian Online Travel Market
 
290733424362552401000200030004000500060002008200920102011
Market Size (US million $)
Source: PhoCusWright
Online Travel marketaccounts for 28% of all travel revenue
 
   I   N   D   U   S   T   R   Y   O   V   E   R   V   I   E   W     (   2    /   3    )
(c) InRev Systems63.563.262.562.262.161.836.536.837.537.837.938.2020406080100200420052006200720082009FemaleMale2004200520062007200820090-1487.2776.86.315-241111.912.612.812.712.525-34191919.520.220.320.635-49313129.928.92929.150-6422.52323.423.623.724Over658.57.97.67.57.57.5
Holiday Demographic Trends (% no of people)Holiday Takers by Sex (% no of people)Holiday Takers by Age (% no of People)
Source: EuroMonitorInternational
 
3.43.94.54.755.296.696.195.595.39594.8020406080100200420052006200720082009Non-Holiday TakersHoliday Takers
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