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Flipkart Social Media Brand Audit March 2012

Flipkart Social Media Brand Audit March 2012

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Published by Simplify360
Brand Audit of Flipkart using Social Media by Simplify360.
Brand Audit of Flipkart using Social Media by Simplify360.

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Published by: Simplify360 on May 26, 2012
Copyright:Attribution Non-commercial

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05/14/2013

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A Brand Audit Reporton Flipkart
SOCIAL MEDIAMANAGEMENTINFRASTRUCTURE
In this report we audited the brand Flipkart.Flipkart has a very competitive brand positioncompared to the other players in the Indiane-commerce space. Flipkart is the most talkedabout brand amongst the Indian e-commerceservice providers. When compared to other for-eign players who have their presence in Indiaeither directly or indirectly like Amazon ande-bay, Flipkart comes third in the amount of activity created in the social sphere around thebrand. Amongst the competitors Myntra has thehighest opinion score while e-bay has the high-est influence score.
Abstract
 
PH:+91-80-40971130 |WWW.SIMPLIFY360.COM
SOCIAL MEDIAMANAGEMENTINFRASTRUCTURE
ANALYZE & ACT | AN ACTION IS WORTH A THOUSAND FANS
Page 2
Brand Name: Flipkart Time: 1st March to 31st March, 2012About Flipkart
Flipkart is an online megastore based out of Bangalore, India.Started in 2007 by Sachin Bansal and Binny Bansal, the com-pany is one of the fastest e-commerce portal in India cater-ing to product categories like music, video, games, computers,electronics, mobile phones, health care and personal productcategories.
INTRODUCTION
Started as an online bookstore, Flipkart hasover 11.5 million book titles available.
Noteworthy points
Flipkart has registered sales of nearly 2.5 mil-lion items across all categories and sells morethan 20,000 units per day or 14 items per min-ute.
2.5 million
items sold so far
20,000
units sold per day
14
items shipped every minute
 
PH:+91-80-40971130 |WWW.SIMPLIFY360.COM
SOCIAL MEDIAMANAGEMENTINFRASTRUCTURE
ANALYZE & ACT | AN ACTION IS WORTH A THOUSAND FANS
Page 3
Exhibit 1. Conversation Trend over the month during the period of observation
BUZZ TREND
During the period during when the conversation was tracked,the buzz increases towards the end of the 30 days period. Total Conversations: 726Average Mentions per day: 23
Source: Simplify360.com
 The conversation peaked on March 10, 28 and on 30 and31
st
. The reason behind the increase in the quantity of buzz onthe dates mentioned above is further analyzed.

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