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FROM THE EDITOR
CHAPTER 1 EMAIL MARKETING
OFFER A HAVEN FOR THE “WANDERERS”
SHORTER ISN’T ALWAYS SWEETER
DON’T OVERTHINK YOUR CONTENT
BEWARE OF “OVERMARKETING”
A PICTURE IS WORTH…
CHAPTER 2 ONLINE MARKETING
INTEGRATE CHANNELS FOR A SEAMLESS CUSTOMER EXPERIENCE
THE “LONG TAIL” IS GETTING LONGER
DON’T GIVE UP THE SHIP
REMARKETING…REVISITED
TARGETED LANDING PAGES FOR PPC ADS
A NARROW FOCUS CAN’T MOVE MOUNTAINS
MARKETING AUTOMATION IS WITHIN REACH (EVEN FOR SMES!)
INTERNET MARKETERS AREN’T AS CONNECTED AS ONE WOULD THINK
BALANCE PRECISION WITH SCALABLE REACH
PRESS RELEASE SEO
DON’T GO IT ALONE…
PUT THE “QUICK” BACK IN QUICK RESPONSE
USING YOUR BLOG TO HELP CUSTOMERS TAKES TIME, BUT REAPS GREAT REWARDS
BECAUSE NO ONE STRIVES TO BE ON PAGE 2 OF SEARCH RESULTS…
IF YOU HAVEN’T TAKEN THE LEAP, NOW’S THE TIME…
HOW TO BUILD LINKS THROUGH GUEST BLOGGING
KEEP IT SIMPLE FOR CLIENTS
IT'S TIME TO RETHINK DIGITAL … AND START OVER
LAURELS ARE NOT A GOOD PLACE TO REST
CHAPTER 3 SOCIAL MEDIA MARKETING
IF YOU WANT SOMETHING DONE RIGHT … AUTOMATE?
LEVERAGE YOUR SOCIAL COMMUNITIES
LINKEDIN FOR LEAD GENERATION
IT’S OKAY TO MOVE BEYOND SOCIAL MEDIA
LEVERAGE YOUR CUSTOMERS, SUPPLIERS, AND PARTNERS FOR EXPOSURE
SOCIAL MEDIA IS MORE THAN THREE PLATFORMS
CONTENT IS KING FOR 2012 EFFORTS
USE SOCIAL MEDIA TO INVIGORATE CLASSIC IDEAS
BUILD IT, AND THEY WILL COME
MAKE CUSTOMER INTERACTION A SIMPLE, SEAMLESS PROCESS
THINK REALITY TV WHEN BUILDING YOUR FACEBOOK AD
NEWCOMERS, BELIEVE THE HYPE
FOLLOW THAT BIRD!
ENERGIZE YOUR STAFF TO CONTRIBUTE TO SOCIAL MEDIA EFFORTS
PEOPLE REALLY DO RESPOND TO “BEST-OF” LISTS
IT ALL BEGINS WITH TRUST
TAP INTO THE VAST SOCIAL OCEAN TO GENERATE LEADS AND CONVERSIONS
SOCIAL SHARING DRIVES TRAFFIC
CHAPTER 4 TESTING AND OPTIMIZATION
MEASURE INBOUND PHONE CALLS MADE FROM PAID AND ORGANIC KEYWORDS
METRICS DETERMINE TESTING
DON’T IGNORE PROOF
THE TOOLS ARE OUT THERE
USING A “LEAN STARTUP” APPROACH TO MARKETING
NUMBERS DON’T LIE
GAUGE YOUR MOBILE AUDIENCE
IT'S ALWAYS WORTH A TEST!
DON’T HIDE YOUR VALUE BELOW THE FOLD
CATER THE STORY TO THE CUSTOMER
BENCHMARK SHORT- AND LONG-TERM GOALS FOR SUCCESS
THE TRAVEL BUSINESS ENTERS THE POST-DATA AGE
Now the travel business enters the post-data age
TAKE TESTING TO THE NEXT LEVEL THROUGH WORST PRACTICES
WORK WITH CLIENTS TO EXAMINE TARGETS
KNOWING YOUR AUDIENCE LEADS TO ROI
CHAPTER 5 GENERAL MARKETING WISDOM
GRASS ROOTS MARKETING STILL WORKS
REMEMBER WHAT THEY SAY ABOUT ASSUMPTIONS
GROWTH IN THE AGE OF RECESSION
TECHNOLOGY CHANGES … PEOPLE DON'T
TOUGH TIMES ARE THE RIGHT TIMES TO DEVELOP CONNECTIONS
BE CREATIVE, EVEN IN AREAS THAT USUALLY AREN’T
ALL BUSINESS IS LOCAL
WHEN CONSIDERING YOUR CURRENT APPROACH, IT HELPS TO START WITH “WHY”
NO RISK, NO REWARD
WHENEVER POSSIBLE, SPEAK IN DOLLARS, NOT PERCENTAGES
IT’S OKAY TO TOSS OUT THE PROVERBIAL RULE BOOK
THERE’S NOTHING LIKE A FIRM HANDSHAKE …
TAKE OWNERSHIP OVER RELATIONSHIPS
PRESERVE YOUR BRAND’S VISION
SALES-MARKETING ALIGNMENT REMAINS CRUCIAL FOR SUCCESS
IT ALWAYS HELPS TO KNOW MARKETING 101
PICK UP THE PHONE!
DON’T WORK FOR THE WEEKEND
LINK, SHARE, GROW!
PEOPLE AREN'T LOOKING FOR CONTENT … THEY ARE LOOKING FOR VALUE
LOOK BEYOND STANDARD TACTICS
TIMING IS EVERYTHING
LEADERSHIP IS LEADERSHIP, REGARDLESS OF VENUE
OLDIES ARE STILL GOODIES
THE GOLDEN RULES – 2012 EDITION
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OPEN SR 13 Marketing Wisdom for 2012

OPEN SR 13 Marketing Wisdom for 2012

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Published by Hrishikesh Kulkarni

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Published by: Hrishikesh Kulkarni on May 26, 2012
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