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10 Social Media Facts
 
•
Posted Numerous blogs and videos on Twitter
•
Encouraged employees to engage with customers on Twitter
•
Created a dedicated page for Twitter on the company website.
•
Created special Twitter tracking pages.
An electronic commerce companyspecializing in footwear.
(c)2011 InRev Systems
 
•
Old Spice is now the number 1 body wash brand for men
•
In the 3 months after the campaign reached its peak, sales were up by 55%, reaching107% in the final month of the social media campaign
(c)2011 InRev Systems
The campaign included sendingpersonalised video messages tosocial media fans and celebrities.The company has managed to gathersome pretty impressive stats that
reveal that ‘Money is
where the buzz
is’.
 
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