The Art and Science of Blogger Relations

ebook by Brian Solis of

PR 2.0

and

Co-Author of Now is Gone

The Art and Science of Blogger Relations

Table of Contents

Building a Bridge Between Your Story, Bloggers, and People I Page 3Building a Bridge Between Your Story, Bloggers, and People II Page 8The Challenge of Social Media Page 12Brand in the Internet Era Page 14How Bloggers Can Work with PR People 101 Page 16Outing Bad PR Page 18Advice on Media and Blogger Relations Page 20Blogworld Expo: Building Relationships with Bloggers Page 22The New Rules for Breaking News Page 28The New Rules of Breaking News, Beware of Embargoes Page 36Dear Chris Anderson, an Open Letter to Make Things Right Page 43About Brian Solis Page 53

This ebook is in memory of Marc Orchant , an amazing friend, father, and geek, whom I will missdearly. Marc participated in the discussionOur prayers and support are with his family.

Building a Bridge Between Your Story, Bloggers, andPeople - Part I

To all of you advanced new media PR professionals, this ebook may seem a bitremedial in comparison to some of more technical and exploratory subjects we usuallycover.Last year I ran a series covering blogger relationsForward Moving, a specialized blogdedicated to PR education. Due to unexpected demand, I’ve been asked to updatethese posts and re-run them as an ongoing series.I’m happy to do so. I’ll try to double up on posts to make sure that we still review SocialMedia and other new communications subjects to advance and expand theconversation.Before I jump in, let me just say that even though we’re talking about blogger relations,we shouldn’t forget that at the end of the day, we’re talking about reaching out topeople. This is not unlike talking to reporters. It’s all based on building, investing in, andcultivating relationships. And, relationships are built on respect, understanding,communication, and information (among many other things.)