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International Business Management

International Business Management

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Published by Lusajo Mwakibinga

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Published by: Lusajo Mwakibinga on May 27, 2012
Copyright:Attribution Non-commercial

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06/20/2013

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INTERNATIONAL BUSINESSMANAGEMENT
1.Nature and Importance of International Business2.Theories of IB3.International Business Environment4.The role of Multinationals in IBM5.Assessment of International markets6.International Marketing Research7.Strategic Planning8.Management of International Operations9.Human Resources Management10.International Marketing Management
 
 
1.Nature and Importance of IBM
DefinitionIB versus Domestic BusinessForms of IBInternational Business Mgt ProcessInternationalization DecisionsImportance of IB
 
 
1.1 Definition of IBM
IBM involves Conception, analysis,planning, Implementing and Controlling of business operations across and outsidenational borders.More than one nation is involved in IBM

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