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P. 1
Final

Final

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Published by Maxwell VanHook

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Published by: Maxwell VanHook on May 27, 2012
Copyright:Attribution Non-commercial

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05/27/2012

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Whydoyouneedabrandstory?
ABrandStoryisnecessarytoestablishanysubstantialrapportinthemusicbusiness.Itisalmostasessentialasthemusicthatisproduced.Itistheadditionalcomponentneeded,allowingthefantothoroughlyindentifywiththemusicians.Abrandstoryproperlycommunicatesthevisionofanorganization,aswellasfullydivulgeswhattheorganizationstandsfor.Thisportionofamarketingstrategyissoinstrumentalbecauseitiswhatfacilitatestheinteractionbetweenclientand"musician"(inthiscase).Themusiciancanusethisportionoftheirmarketingtobranchoutandseparatethemselvesfromtheircompetition.Ifthisiscarriedoutinanefficientmanner,itcanleadtoawareness,whichleadstoconsideration,thentrial,andultimatelythebuyingoftheproduct,aswellasthe"brand':ABrandStoryshouldbe-Clear(Easytounderstand)-Chic(itshouldpossessaflairthatdrawstheaudiencein)

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