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Table Of Contents

MARKETING PLAN
The Product (The Invention)
Value Proposition
Target Market
Why Renewable Sector and Solar in specific?
Why Europe?
Drivers for solar power in Europe
Why Bulgaria?
Understanding the Bulgaria Market in depth:
Favorable Conditions
Bulgaria Solar Thermal Market Situational Analysis
Customer Segmentation
Competitors in the Market
Expansion strategy
Placement
Channel Design
Channel Management
Promotion
Price
Sales Plan
Marketing Budget/ Operations
Risks and Challenges
Strategic
Intellectual Property
Threat of Substitutes
Prolonged Price War
Balanced Team Formation
Operational
Low-Cost Outsourced Manufacturing
Distribution Challenges
Financial
Working Capital Management
OPERATIONS
Strategic Processes
Capturing Clients:
Quality Management:
Planning and Budgeting:
Important/Fundamental Processes
Supply Chain:
Process Flow Diagram:
Structural/permanent subcontracting
Packaging production
Transportation
Accounting and Finance
Necessary resources: equipment
Location
Physical infrastructure and layout
Production/service capacity and permanent materials’ utilization
Utilization of transitory materials (consumables)
Delivery time to clients and inventory management
Investment and launching costs
Operating expenses
Cost Analysis of opening up a Plant/Sales Offices in all countries
Unit costs
Launch plan
HUMAN RESOURCES
Organizational Structure
Year 2011
Year 2013
Year 2015
Management and Governance Structures
Company as a Legal Entity
Valuation
Responsibilities of Managing Director
Personnel
Sales Department
Production Department
Compensation
Other HR Policies
FINANCE
Balance Sheet
Income Statement
Sensitivity Analysis
Cash Flow Statement
Other Legal Considerations
The European Union Directive
Certification
Guarantee
Patent
Growth and Business Development Strategy
References
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Solar Kiss Business Plan Version _ FINAL

Solar Kiss Business Plan Version _ FINAL

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Published by Mudassar Akhtar

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Published by: Mudassar Akhtar on May 27, 2012
Copyright:Attribution Non-commercial

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05/27/2012

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