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Display Business Trends Publisher Edition

Display Business Trends Publisher Edition

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Published by Drew Olanoff

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Published by: Drew Olanoff on May 29, 2012
Copyright:Attribution Non-commercial


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Wt’Tdg Dpy P?
Display Business TrenDs
Publisher edition
pb fc t -cgg cot of g dd d cg w dc. a  b t tob od t wod, Goog  o tg to tcg. W  o
aa-a g
to gd ob dco. Dg o ot d-d to tb d dc, w fqt otc tdtt  b of tt to o ct  w, wc  wtotd  to todc t c bcto.T   foc o
   ppa 
. it  ot t to b  codt ot o foct; t t o  to  tdtt
p 
may nd useful in planning digital
ttg, gg w gt, d otg t c.T tc  t bcto  dd fo Googb odct—DobCck fo pb (DFp), tDobCck ad ecg, d Goog ads twok—toow  to od cot o o d tt,cdg gogc, tc, d d  td o t.Bd o goo todoog, t dt t cot
    p
d b b gob, d 
aggregated to preserve publisher condentiality.
Channel mix 2Publisher VerTiCal anD 6GeoGraPhiC ComParisonsaD sizes 20mobile Web aD imPressions 28ViDeo aDs 34aPPenDix 38
Channel mix
a ogog cg fo b  to tk t gt bcbtw
 a ()
to dt d
tog td-t c c twok d cg. how to  octd btwt two c ct o d , c dto  g od t  g c. i DFp, b
assign dierent levels of inventory according to each channel.
T   gggtd  to tt wt w’ cgt c : t
a  p
btw dd d to.

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