Topic

MOBILINK AS INDUSTRY LEADER

Pakistan Mobile Communications Limited (Mobilink), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 28 million and growing . They pride thereselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers.

To consolidate the facts and figures and to develop a better understanding of the statistical tools , we are willing to use the following test on our data: Probability Sampling Techniques Hypothesis Testing Chi Square (optional)

Probability is a way of expressing knowledge or belief that an event will occur or has occurred. PROBABILITY OF CHOOSING MOBILINK BY NEW MOBILE USER: A person who is not a mobile user decides to buy a new cell phone what is the probability that he chooses Mobilink as his mobile network service provider.

A statistical hypothesis test is a method of making statistical decisions using experimental data. A study was conducted that great number of Pakistan mobile subscriber changes their network after PTA introduces Mobile Number Portability (MNP) facility, but the big race is between Mobilink and Telenor. A researcher claims that from January 2010 March 2010 Mobilink get more customers than Telenor i.e. more than 30 users per day at one Mobilink customer service center at = 0.05. To find out enough evidence to support the claim, random sample of 10 Mobilink franchises will selected and estimated number of customer per day for MNP .

Chi Square Test: The Chi-Square test is a statistical test which computes the probability that there is no significant difference between the expected frequency of an occurrence with the observed frequency of that occurrence.

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MOBILE NETWORKS NO. OF USERS FRANCHISES URBAN OR RULAR CITIZENS YOUNG OR OLD GENDER LIKNESS COST EFFECTIVE PROMOTIONAL ACTIVITIES EFFECT OF PROMOTIONAL ACTIVITIES LEVEL OF MOBILE USERS

Thank You!!