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Advertising Kit

Advertising Kit

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Published by Rob Melton

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Published by: Rob Melton on Dec 28, 2008
Copyright:Attribution Non-commercial

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08/16/2009

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Benson Polytechnic High School 546 Northeast 12th AvenuePortland, Oregon 97232503/916-5100, extension 2041
Tech
Pep
RATE CARDADVERTISING RATESPAGE SPECIFICATIONS
The Tech Pep is published every twoweeks by journalism students atBenson Polytechnic High School inPortland, Oregon, except duringshort weeks, school vacations, deadweek, or final exam week. The datesof publication for the year are:
Issue1
Oct.5, 2001
Issue 2
Issue 3
Issue 4
Issue 5
Issue 6
Issue 7
Issue 8
Issue 9
Issue 10
Issue 11
Issue 12
Issue 13
Issue 14
Issue 15
Issue 16
Issue 17
PUBLICATION DATES
All ads must be paid for prior to publication. Payment must accompany insertion order,delivery of a camera-ready advertisement, or upon approval of the proof.Credit may be extended to those clients who complete a credit application and whichmust be approved by the Tech Pep business manager. Credit accounts are payable on thefirst of each month. Payments should reach our office no later than the tenth day of themonth. Accounts past due will not qualify for discount rates.The deadline for placing advertisements is noon on Monday of the week of publication.Cancellation of advertising will not be accepted after this deadline.
PAYMENT TERMS
Photographs, artwork, typesetting and design are all included in the price of the adver-tisement. Certain special effects or excessive changes may incur additional charges.Our account representative will obtain authorization from you, the advertiser, for anyadditional work incurring extra charges.Advertisers may provide camera-ready copy, or our account representatives can help youcreate your own advertisements. They know our readers, and their goal is to help youreach them effectively.
SERVICES
Minimum advertisement size: six column inchesOPEN RATE:$5.00 per column inch (single issue)PERIODICAL RATE:$4.00 per column inch (minimum 4 issues)CONTRACT RATE:$3.00 per column inch (minimum 7 issues)Ad sizes are sold by the number of columns wide by the number of inches deep. A twocolumn by three inch ad (2 x 3) would have six column inches and would cost $30 at theopen rate. Other sample ad sizes and their cost:
OPENPERIODICALCONTRAC
2 x 3 (sixteenth page)$30$24$183 x 4 (eighth page)6048364 x 6 (quarter page)12096725 x 8 (half page)2001601205 x 14 (full page)350280210
 
Benson Polytechnic High School 546 Northeast 12th AvenuePortland, Oregon 97232503/916-5100, extension 2041
Tech
Pep
AGREEMENT CONTRACT 
THIS CONTRACT CONSTITUTES AN AGREEMENT 
between the client named herein and TechPep, Room G201, Benson Polytechnic High School, 546 N.E. 12th, Portland OR 97232.Telephone 503/916-5100, ext. 2041. Tech Pep agrees to provide advertising according to thespecifications of this contract. The client agrees to provide either a camera-ready advertise-ment or the art and copy necessary to create an advertisement. Tech Pep requires that blackand white copy be provided. Colored ink or paper is unacceptable.
THE DEADLINE
for placing advertisements is noon on Monday of the week of publication.Cancellation of advertising will not be accepted after this deadline. All ads must be paid forprior to publication. Payment must accompany insertion order, delivery of a camera-readyadvertisement, or upon approval of the proof.
THE OPEN RATE
for advertising is $5.00 per column inch. Discount rates are given to clientswho agree to run a fixed number of ads during the school year.
PERIODICAL RATE
(minimum of 4 issues)
20 percent discount.
CONTRACT RATE
(minimum of 8 issues)
40 percent discount.
MINIMUM AD SIZE
is four column inches.
SPOT COLOR
is available for $90 per color
one week advance notice required. It may not beavailable on every page. Full color rates and deadlines are available upon request.
CREDIT 
may be extended to those clients who complete a credit application which is approvedby the Tech Pep business manager. Completion of a credit application is required before creditcan be extended. Credit accounts are payable on the first of each month. Payments shouldreach our office no later than the tenth day of the month. Accounts past due will not qualifyfor discount rates. If payment is not received before the tenth day of the following month,Tech Pep will revoke all credit privileges and rebill the account at the open rate. No furtheradvertisements will be published until the account is cleared. For those not qualifying forcontract rates, We reserve the right to refuse to extend credit to anyone.
TECH PEP PROVIDES TEARSHEETS
as proof of publication. We will process agency billings andgovernmental purchase orders. Clients whose cancellations cause a change in their ratecategory will be rebilled at the new rate. The client understands the advertisement may notrun if the conditions of this contract are not met.
WE RESERVE THE RIGHT 
to reject, edit or cancel any advertisement at any time. If a businesspays for advertising in advance of publication and the staff decides to cancel the advertising,money will be refunded for remaining ads. Advertising shall be free of statements, illustra-tions, or implications that are offensive to good taste or public decency based on the opinionof the staff. Advertising shall offer merchandise or service on its merits, and refrain fromattacking competitors unfairly or disparaging their products, services, or methods of doingbusiness. The staff may run political advertisements. The staff will not accept advertisementsfor products or groups that are racist, sexist, illegal for high school students, or violate otherstandard journalistic principles (libel, obscenity, invasion of privacy, disruption). Ads whichthe staff accepts are not an endorsement from the staff, adviser, administration or board of education.BUSINESS NAMEADDRESSCITY/STATE/ZIPPHONEFAXAUTHORIZED SIGNATURE DATETECH PEP ACCOUNT REPRESENTATIVE
ADVERTISER INFORMATIONPAYMENT TERMSRATE AGREEMENT 
Open
Periodical 
Contract
 Cash
 Credit
 Approved
 Denied
ISSUES
Check issues ads are to run
Issue1
Sept. 24
Issue 2
Oct. 22
Issue 3
Oct. 16
Issue 4
Nov. 5
Issue 5
Nov. 19
Issue 6
Dec. 3
Issue 7
Dec. 17
Issue 8
Jan. 14
Issue 9
Jan. 28
Issue 10
Feb. 4
Issue 11
Feb. 18
Issue 12
March 3
Issue 13
March 17
Issue 14
April 7
Issue 15
April 21
Issue 16
May 5
Issue 17
May 19
Issue 18
June 2
 
Benson Polytechnic High School 546 Northeast 12th AvenuePortland, Oregon 97232503/916-5100, extension 2041
Tech
Pep
The above information is given for the purpose of establishing credit, and is true to the bestof my knowledge. I agree to pay all bills by the deadline established in the advertisingcontract. I understand that bills past due will not qualify for discount rates. I understand thatI and the above-named business shall be liable for all costs, including attorney and courtcosts, should my account be sent to collection. I personally guarantee any charges to theabove-named business made pursuant to the extension of credit that I hereby request.AUTHORIZED SIGNATURE DATETITLEPLEASE PRINT NAMEEMPLOYER ID #BUSINESS NAMEADDRESSCITY/STATE/ZIPCHIEF OFFICER/OWNERNUMBER OF YEARS IN BUSINESS
CREDIT APPLICATIONADVERTISER INFORMATIONCREDIT REFERENCES
NAMEADDRESSPHONENAMEADDRESSPHONENAMEADDRESSPHONE
BANK REFERENCES
NAMEADDRESSPHONENAMEADDRESSPHONE
Credit approved.
Credit denied. Reason:Limit:Date:Signature
TECH PEP USE ONLY

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