http://www.diendantmdt.com/forum/threads/4303-doanh-thu-va-chi-phi-cua-123-comvn 1. Quy trnh cp quyn kinh doanh, ln hng cho cc ch kinh doanh trn website 123Mua nh th no?

Ch kinh doanh ng k bn hng trn 123Mua.vn cung cp cho 123Mua.vn thng tin v shop cng nh thng tin c nhn ca ngi ng ra kinh doanh. Cc thng tin c yu cu l nhng thng tin c gi tr rng buc v mt php l trong trng hp c tranh chp xy ra, bao gm CMND, s h khu, hnh tht ca ch kinh doanh. Ngoi ra, 123Mua.vn cng tin hnh xc minh s in thoi ca ch kinh doanh bc ny m bo s in thoi l c thc. Trong vng 14 ngy k t ngy ng k, ch kinh doanh phi gi cho 123Mua.vn cc giy t lin quan (c cng chng ca chnh quyn). Ban qun tr sau khi nhn c s tin hnh i chiu thng tin ng k v cc giy t ny, nu thy ng v khng trng lp s tin hnh xc thc cho shop. Trong khong thi gian ny, cc shop cha chng thc s c hin th r rng thng tin trng thi chng thc trn trang web ngi mua thy r. Sau 14 ngy shop khng cung cp y cc giy t c yu cu th sn phm ng bn s b tho xung v thi hn v ch shop khng th tip tc ng bn cho n khi 123Mua.vn nhn c cc giy t cn thit. 2. Bin php qun l, kim sot i vi cc ch hng kinh doanh trn website m bo rng cc ch hng l c tht ngi mua an tm mua hng trn website 123Mua.vn c mt i ng thng xuyn kim tra hot ng ca cc ch kinh doanh v tip nhn trc tip cc kin phn hi, khiu ni t ngi mua. Cc shop b pht hin hot ng khng ng vi quy nh v cht lng ng bn ca 123Mua.vn s b kha shop ty theo mc vi phm. 3.Nhng gii php chng nhn vi cc ch hng gip h chng minh vi ngi mua rng mnh c uy tn, m bo khi mua bn 123Mua.Vn s dng danh hiu BEST CHOICE, mt chng ch cht lng cao nht ca shop trn 123Mua.vn. Chng ch ny gip ngi mua 123Mua.vn c thm nim tin v an tm khi t mua sn phm t cc ch kinh doanh. c c danh hiu ny, cc shop phi c thi gian hot ng lu di (t nht 1 thng) trn 123Mua.vn v chng minh c cht lng sn phm v dch v ca mnh (xc minh t pha khch hng v bn thn 123Mua.vn vn lin tc theo di). Danh hiu c cp c thi hn nht nh (1 thng - 3 thng - 6 thng). Nu nh trong thi gian c cp danh hiu, ch shop c bt k vi phm hoc khiu ni t khch hng m khng gii quyt, danh hiu s b thu hi v ch shop khng th ng k li trong vng 3 thng. 4. Vi cc ch hng c du hiu la o khi kinh doanh th website c bin php x l nh th no? xy ra trng hp la o no cha v x l nh th no?

Theo quy nh ca 123Mua.vn, i vi cc shop b pht hin vi phm cc quy nh v ng bn trn 123Mua.vn s phi nhn nhng hnh pht bao gm kha shop (sn phm b tho xung v shop khng th ng bn) c thi hn hoc vnh vin ty theo mc . i vi cc trng hp ch kinh doanh c du hiu la o, khi nhn c khiu ni t pha ngi mua, 123Mua.vn s tin hnh h tr ngi mua trong vic lin h vi shop gii quyt, hoc cung cp cc giy t php l v ch shop n c quan php lut tin hnh cc th tc truy t thch hp. Tm hiu chung: A. M u Vi tc pht trin mnh m ca cng ngh thng tin v Internet nh hin nay, nhiu doanh nghip Vit Nam ang bt u hng s ch vo vic kinh doanh trn mng. Trong nhng nm gn y, th gii mng Vit Nam bt u xut hin rt nhiu website thng mi in t gip ngi bn v ngi mua bt u hnh thnh nn mt thi quen mua bn mi, mua bn trn mng, vi hnh thc ny th ngi bn v ngi mua s khng cn gp trc tip nhau trong giao dch nh mua bn truyn thng. S pht trin hnh thc thng mi in t ny gip ch nhiu trong vic tit kim thi gian, tit kim khng gian v chi ph cho nh kinh doanh v ngi tiu dng. Vi nhiu iu kin thun li nh vy, doanh nghip VinaGame cng bc chn vo th trng mua bn qua mng vo nm 2006 vi vic a vo khai thc trang web 123mua!, y l mt trong cc cng thng mi in t c nh gi cao ti Vit Nam v hin c nhiu tim nng pht trin v m rng m hnh ny. Vic tm hiu trang web thng mi in t 123mua! qua vic i su vo phn tch im mnh v im yu, hot ng kinh doanh v tim nng pht trin ca m hnh s gip mi ngi hiu hn v khi nim thng mi in t. B. Ni dung chnh I. Gii thiu chung v siu th trc tuyn. Website 123mua! i vo hot ng ngy 14 thng 7 nm 2006, l siu th trc tuyn ca VinaGame c nhiu ngi dng Internet bit n. Khch hng ng k ti khon ti y mua sm nhanh cho mnh, hoc gii thiu, t mua qu cho ngi thn v bn b. 123mua! to c hi cho cc nh sn xut v cung ng by bn hng ho trc tuyn. Mt s thng tin v website siu th trc tuyn 123mua! - a ch: 722 s Vn Hnh, Qun 10, Tp HCM - in thoi: (08) 868 0559 (S ni b: 123) - Fax: (08) 868 0673 - Email: support@123mua.com.vn - Web: www.123mua.com.vn Showroom ti TP.HCM: 557 559 S Vn Hnh ni di Phng 13 Qun 10 Tp. H Ch Minh Showroom ti H Ni: 27 Hunh Thc Khng

Phng Lng H, Qun ng a H Ni II. Phn tch cu trc hot ng trang web 123mua! 1.Cu trc trang web 123mua! Cu trc thit k trang web 123mua! n gin, d nhn, phn thnh nhiu mc rt thun tin cho vic tm kim hng ho v lin h gip cho khch hng. a. Tm kim: c b tr pha trn banner ca trang web, rt d thy v tm kim. Cng c tm kim mnh, c th tm thy mt hng cn mua nhanh chng cho khch hng. B my tm kim ca 123mua! c nh gi rt cao khi n rt ngn thi gian tm kim hng ho cho khch hng, rt ngn c thi gian cho vic mua bn. b. Hng mi: lit k cc mt hng mi ca cng ty, c km theo gi c cho tng loi sn phm. c. Hng bn chy: lit k cc mt hng bn chy nht, c nhiu ngi quan tm, c km theo hnh nh v gi c cho tng loi sn phm. d. Danh mc hng ho: phn loi cc mt hng, sn phm thnh tng mc, tng ch a dng nh (hng khuyn mi, th co cc loi, my tnh - linh kin, cng ngh s nghe nhn, thit b vin thng, thit b nghe nhn). Vic phn loi ny khin cho ngi mua hng thun tin tm kim ng loi sn phm h cn quan tm vi thi gian nhanh chng, khng tn nhiu thi gian m mm v tm kim. e. Qung co: l mc ng cc hnh nh, banner ng, lin kt n cc trang web khc, hnh thc qung co ny em li mt ngun thu cho cng ty t cc doanh nghip mun gn qung co ln trang web. f. Mc h tr thng tin cho khch hng: bao gm nhng thng tin hng dn cn thit cho khch hng, c tch hp chng trnh chat ca Yahoo! c th trao i thng tin vi khch hng khi cn thit. Mc tr gip bao gm nhng cu hi thng c quan tm nht, bao gm cc thng tin cn thit ginh cho ngi bn - ngi mua, giao thc vn chuyn v cc hnh thc thanh ton, ngoi ra cn c cc qui nh chnh sch cho khch hng cn tm hiu, tham kho.

2. Qu trnh v cch thc ng k : mua hng, ngi mua phi to cho mnh mt ti khon trn trang web 123mua! v khai bo mt s thng tin ca mnh cng ty c th xc thc khch hng trong qu trnh mua bn, trao i, trnh tnh trng c tnh la o trong mua bn trn mng. ng k cho mnh mt ti khon, khch hng phi chn mc ng k ti khon thanh menu u tin pha trn cng trang web v hon tt cc khon mc ng k bao gm : - Thng tin ng nhp: l thng tin bt buc i vi khch hng, gm c tn ng nhp, mt khu, email, cu hi v cu tr li b mt tm li mt khu khi c trc trc nh mt hay li - Thng tin c nhn: nhng thng tin cn thit v khch hng nh tn y , ngy sinh, gii tnh v thng tin v mt s loi giy t chng thn. - Thng tin lin lc: bao gm nhng thng tin v a ch ni , qun huyn v thnh ph ca khch hng, s in thoi lin lc v nick Yahoo!, nick Skype tin cho qu trnh xc nhn qu trnh mua hng ca khch hng i vi cng ty. Sau khi khai bo hon tt cc thng tin trn th khch hng xc nhn thng tin ng k bng cch nhp m ng k gm 6 k t vo xc nhn, nhp ng . Kim tra email kch hot ti khon, v hon tt qu trnh to ti khon. 3. Cch thc mua hng giao hng: a . Quy trnh mua hng: Sau khi hon tt quy trnh ng k, ngi mua c th t ng

nhp qun l ti khon hoc lt web mua hng. - Tm kim v la chn sn phm: Bng danh mc hng ha ti trang giao din chnh s gip bn d dng tm c sn phm ph hp vi nhu cu. - Xem chi tit quy cch sn phm: Sau khi click vo sn phm cn chn, trnh duyt s a bn n giao din mi c hin th thng tin v sn phm nh gi bn, trng lng, vn chuyn, ch bo hnh cng nh a ch, s in thoi lin lc ca ngun hng ny. - Mua hng: click vo th mua hng, nhm xc nhn bn ng nhng quy cch v sn phm, vn chuyn, ch bo hnh. Sau , h thng s t ng chuyn sn phm vo gi hng v ng thi hin th nhng thng tin xc nhn li: s lng, tn sn phm, n gi, tng s tin Lnh t hng l thao tc cui cng gip bn kt thc quy trnh mua hng chuyn sang quy trnh thanh ton. b. Thanh ton: Thanh ton d dng bng th tn dng Visa Card, Master Card. D nhin, bn phi ng k v cung cp m s th quc t, ngy ht hn ca th v cc thng tin khc theo yu cu ca ngn hng chp nhn th. Bn cng c th dng VinaGame Card hoc th F@st VietPay. c. Giao nhn: ph bin nht hin nay l chuyn hng qua ng bu in vi tiu ch Nhanh chng v bo m. Ngy giao v nhn hng s cn c vo cch chn phng thc thanh ton v a ch ca khch hng... Cc ph vn chuyn c p dng trn biu gi tng khu vc. i vi khch hng ni thnh Tp. HCM, siu th tnh ng gi 9.000 ng cho mi gi hng di 2kg (nu trn 2kg, gi c tnh thm 2.000 ng/ mi 500g tip theo). i vi khch ngoi thnh, c th xem mc gi ti website. Hng c gi i trong ngy nu khch t mua hng trc 14 gi, sau thi im ny, s c gi vo sng hm sau. Nhng n hng t sau 12 gi ngy th by v trong ngy ch nht, s c chuyn vo sng th hai ca tun k tip. Khch hng s nhn hng trong vng 24 gi k t khi giao hng (ti TPHCM) v trong vng 48 gi (ti cc tnh, TP khc). Trong thi gian ch i nhn hng, nu khch hng c bt c thc mc v thng tin vn chuyn, c th ln website ca siu th, chn mc Kim tra n hng xem thng tin trc tuyn hoc gi ngay thng tin n email: support@123mua.com.vn III. Phn tch m hnh 1. u th: a. M hnh hot ng: Siu th trc tuyn 123mua! l trang web mua bn trc tuyn do cng ty VinaGame lm ch qun. 123mua! hot ng theo m hnh B2C, mt trong ba loi hnh giao dch in t ph bin nht hin nay. Siu th trc tuyn 123mua! by bn rt nhiu sn phm vi cc ngnh hng tiu biu: in my gia dng, my tnh linh kin, thit b nghe nhn, sn phm cng ngh s, sn phm thi trang, m phm, sch, hoa, qu tng, trang sc, dng th thao, vv Cc sn phm by bn trn Siu th trc tuyn 123mua! phn ln u n t gian hng ca cc nh cung cp c uy tn. b. Tim nng khch hng: Nh c knh truyn thng mnh (cc website ca cng ty VinaGame hin ang ng top u bng xp hng website ti Vit Nam), ngun khch hng di do sn c (ca cng ty VinaGame), Siu th trc tuyn 123mua! ang ng trc c hi vng tip

cn th trng 10 triu khch hng, vn l game th cc tr chi trc tuyn ca VinaGame. Con s ny ang khng ngng tng nhanh. Ngoi ra, cc i tc chin lc! nh Ngn Hng Techcombank hay Ngn Hng ng cng , ang, v s tip tc mang v cho 123mua! thm mt lng khch hng phong ph. c. Tiu ch hot ng: 123mua! xc nh: cht lng sn phm v dch v chm sc khch hng chu o" l tiu ch hng u. 123mua! l ngi bn ng hnh ng tin cy ca cc nh cung cp trong chin lc hp tc pht trin. 123mua! cam kt mang li nhiu tin ch cho qu khch khi mua sm thng qua cht lng phc v tn tnh v cc knh thanh ton a dng. d. Phng thc thanh ton mi Nh c phng thc thanh ton a dng v hin i, 123mua! ha hn l mnh t y tim nng pht trin. Ngoi nhng phng thc thanh ton quen thuc nh: - Thanh ton qua bu in. - Thanh ton qua chuyn khon ngn hng. - Thanh ton qua dch v giao hng v thu tin tn ni. Siu th trc tuyn 123mua! c u th hn cc website mua bn trc tuyn khc nh phng thc thanh ton bng th co tr trc do VinaGame pht hnh. y l hnh thc thanh ton ht sc nhanh chng v tin li, c bit vi i tng khch hng l game th. Bc ngot ln i vi cng thanh ton ca 123mua! chnh l vic a vo s dng Th a Nng ng v Th thanh ton quc t (Visa Card v Master Card). e. Cc u im ni tri 123mua! l trung tm thng mi trc tuyn hng u Vit Nam. Hot ng nh mt trung tm thng mi tht s, thng qua h thng qun l tin cy v an ton ca 123mua!. Tit kim chi ph cho cc doanh nghip mun qung b thng hiu, qung b sn phm trc tuyn ti khch hng. Chi ph hp l - hiu qu bt ng chnh l phng chm ca 123mua! ePlaza. S hin din ca nhiu doanh nghip trn website 123mua! to nn Trung tm thng mi trc tuyn ny mt khng gian mua sm sm ut, nhn nhp, phong ph v sn phm, a dng v ngnh ngh. Cng thanh ton quc t hin i v tin dng ca 123mua! rt hu hiu doanh nghip pht trin knh bn hng ca mnh vn xa ra ngoi phm vi quc ni. 2. Hn ch: D c rt nhiu thun li trong vic khai thc m hnh thng mi in t B2C nhng 123mua! vn cn rt nhiu hn ch m rt nhiu trang mua bn trc tuyn vn gp phi nh gi vn t hn, vn chuyn chm hn l bn hng trc tip trn sp, trong khi ngi dn vn cha c thi quen mua sm trn mng. Vic mua bn trc tuyn trn mng, ngi mua v ngi bn ch trao i thng tin trn mng ch khng gp nhau trc tip nn ny sinh nhiu vn kh khn trong vic th sn phm v thng lng v gi hay vn thanh ton cho khch hng khin cho thi quen mua sm trn mng vn cn b cn tr. Nh cung cp sn phm cng cha t nim tin vo siu th trc tuyn. Do thc t l

lng hng bn ra t siu th trc tuyn cha hp dn nn cc nh cung ng sn phm tham gia vo siu th khng ch tm vo cp nht thng tin v sn phm. c bit, ngi mua sm trn 123mua! phi chu thu ti hai ln t nh cung ng sn phm. Hn na, 123mua cn quy nh bt buc ngi mua phi ly ho n nn gi cc sn phm t siu th cao hn gi th trng. Gi t v thi gian vn chuyn i khi khng nh cam kt nn tuy l mua hng in t nhng i khi vn b chm hn l khch hng ra sp. Nguyn nhn l do cc nh vn chuyn cha c h thng theo di quy trnh giao hng trc tuyn (tracking online). Hn th cc nh vn chuyn n nay vn ch vn chuyn b m bo cc hng ho thng thng ch khng m bo cc hng ho kim kh, in my. IV. Phn tch hot ng kinh doanh ca m hnh 1. Qu trnh pht trin: Website 123mua! c Vinagame a vo hot ng t gia thng 7 nm 2006 vi cc sn phm rao bn ban u l nhng sn phm cho cc game th ca hng. Ban u hot ng ca 123mua! rt tr tr v phi chu thua l, trung bnh ch t 2-5 n hng mt ngy. Nhng cha y 6 thng sau khi i vo hot ng, 123mua! t c nhng thnh qu ban u khi website www.123mua.com.vn c xp th 4 trong Top 10 website thng mi in t B2C tiu biu ca Vit Nam do B Thng Mi nh gi trong chng trnh TrustVn Website thng mi in t uy tn.