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Purple Chips: Winning in the Stock Market with the Very Best of the Blue Chip Stocks

Purple Chips: Winning in the Stock Market with the Very Best of the Blue Chip Stocks

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Published by Wiley Canada
Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments.
Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments.

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Published by: Wiley Canada on May 30, 2012
Copyright:Attribution Non-commercial

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12/26/2012

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WINNING IN THE
STOCK 
MARKET
WITH THE VERY BEST
OF THE BLUE CHIP STOCKS
PURPLECHIPS
JOHN SCHWINGHAMER
 
Introduction
With so many books on investing, you would be right to ask whatcould possibly make this one any better than what is already out there.Te answer is simple. I believe that i you take the time to readthrough the arguments that I put orward in this book, you will learna simpler way to identiy top-quality investments at good prices. I youollow the unique yet sensible approach that I propose in this book,your level o confdence will rise as you see yoursel invest success-ully, and with less risk, more oen. Tis book will show you how toidentiy great companies based on a simple visual examination o theirfnancial health. You will learn to invest with a well-defned plan thatincludes when to buy, when to sell and when to take a loss.I wrote this book because through all my years in the fnancialindustry, I have yet to come across a simple and eective way to invest.Most o the successul approaches I have seen involve extensive ratioanalyses and screening procedures that are well beyond the practicalability and patience o most investors, and o many an investment ad- visor as well.
 
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Introduction
Many investors and proessional advisors rely on analysts’ reportsrather than doing extensive analyses themselves. In my opinion, ol-lowing analysts’ reports is one o the more reliable ways to lose money or realize mediocre returns. Nowadays, due to the easy availability o inormation, the astute investor has access to tools and inormation thatcan easily replicate what the average proessional advisor has to oer.Te methodology that I present starts with a strong oundation. Itorces you to consider only the highest-quality companies and relieson long-term track records. Te strength o this approach lies in itssimplicity and eectiveness in identiying investment opportunitieswithout having to do extensive fnancial analysis. Te beauty o thisapproach is that it will identiy the same investment opportunities thatcould otherwise be ound only through extensive analysis.Te common wisdom seems to be that investing in the stock mar-ket is mastered only by going through the school o hard knocks, takingsome fnance courses and then investing, crossing your fngers andhoping that you don’t get hurt too badly in the process. Failing that,you hope to be lucky enough to know a savvy investor who can helpyou navigate the ever-changing, turbulent seas o the stock market.Te alternative that you will learn about in this book is not earth-shattering; most astute investors would arrive at the same results.However, the approach that I take is a visual one: that is, one basedon the consistent presentation—in graph orm—o the same variables,which demonstrate the potential in any given stock. Once understood,the application o this analysis can save considerable time and eortand yield good results. It is also quite unlike the classic buy and holdstrategy. It is simply a common sense approach that ocuses on iden-tiying the highest-quality companies at the right price. In short, thisbook will show you how to:1. identiy great companies;. buy their stocks when they are priced low;3. sell them when they are priced high; and. repeat Steps  and 3 again and again.

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