Many investors and proessional advisors rely on analysts’ reportsrather than doing extensive analyses themselves. In my opinion, ol-lowing analysts’ reports is one o the more reliable ways to lose money or realize mediocre returns. Nowadays, due to the easy availability o inormation, the astute investor has access to tools and inormation thatcan easily replicate what the average proessional advisor has to oer.Te methodology that I present starts with a strong oundation. Itorces you to consider only the highest-quality companies and relieson long-term track records. Te strength o this approach lies in itssimplicity and eectiveness in identiying investment opportunitieswithout having to do extensive fnancial analysis. Te beauty o thisapproach is that it will identiy the same investment opportunities thatcould otherwise be ound only through extensive analysis.Te common wisdom seems to be that investing in the stock mar-ket is mastered only by going through the school o hard knocks, takingsome fnance courses and then investing, crossing your fngers andhoping that you don’t get hurt too badly in the process. Failing that,you hope to be lucky enough to know a savvy investor who can helpyou navigate the ever-changing, turbulent seas o the stock market.Te alternative that you will learn about in this book is not earth-shattering; most astute investors would arrive at the same results.However, the approach that I take is a visual one: that is, one basedon the consistent presentation—in graph orm—o the same variables,which demonstrate the potential in any given stock. Once understood,the application o this analysis can save considerable time and eortand yield good results. It is also quite unlike the classic buy and holdstrategy. It is simply a common sense approach that ocuses on iden-tiying the highest-quality companies at the right price. In short, thisbook will show you how to:1. identiy great companies;. buy their stocks when they are priced low;3. sell them when they are priced high; and. repeat Steps and 3 again and again.