ADDITIONAL GUIDANCE ON USE OF THE LONDON 2012 OLYMPIC TORCH RELAY MARKS ANDIMAGERY FOR LOCAL AUTHORITIES
The Olympic Torch Relay is an important part of the build up to the Games, bringing people across the UKtogether in the spirit of London 2012. It will be a chance to demonstrate the spirit of unity and cooperationamong all participating nations, regions and communities. Without
partnerships with all thecommunities and local authorities throughout the UK, our ambitions for the Relay would not be realised.The purpose of this document is to give local authorities further guidance on the ways in which they arepermitted to use the London 2012 Olympic Torch Relay marks and imagery, and the ways in which theymay communicate their involvement with the Relay. It also gives advice on the ways you can connect yourown events to the Olympic Torch Relay.
This document should be read in conjunction with the Marketingsection of the Community Planning Guide.
Key principles for using London 2012 Olympic Torch Relay marks & imagery
Local authorities have the right to use the official designations granted to them and can use the London2012 Olympic Torch Relay brand in a number of ways, as outlined in the following pages.
In March 2012, we will provide local authorities with a variety of materials to help them communicatetheir involvement with the Relay.
As a non-commercial entity you are entitled to use the London 2012 Olympic Torch Relay logo, inaccordance with the defences, limits and exceptions provided for editorial use by law. Appropriateand proportionate use alongside or during relevant news pieces or commentary about the OlympicTorch Relay is therefore allowed and we encourage this.
Aside from non-commercial editorial use, we would ask you not to use London 2012 Olympic TorchRelay marks & imagery in other ways without our consent. (Please see the approvals processdetailed on page 7.)As you may be aware, the London 2012 Olympic Torch Relay logo is protected by copyright and trade marklaw. Special legislation has also been introduced to prevent unauthorised use of Games-related marks andwords, (including, but not limited to the Olympic Rings, the London 2012 logo and the London 2012Olympic Torch Relay logo,) which prevent unauthorised associations with the Games. More informationabout these laws is available at www.london2012.com/brandprotection.You have also signed an
agreement which requires you to respect our need to protect the London 2012 brand. In particular, pleasenote:
You may not use any marks, words or imagery relating to the Games to create or suggest anassociation of any kind
especially a commercial association
between you or any third party (orany of your/their products or services) and the London 2012 Games(including the London 2012Olympic Torch Relay)or the wider Olympic and Paralympic movements, except as permitted byLOCOG.
Our marks and imagery should not be placed in the vicinity of any third party advertising or otherpromotional material. Commercial acknowledgements should always be clearly separated from anyLondon 2012 Olympic Torch Relay marks & imagery (for example, in an event programme,acknowledgement of any local contributors that have been approved by LOCOG should be on aseparate page.)The London 2012 Olympic Torch Relay artwork is available to download from the Torch Relay pages on theExchange,but we ask that you respect the principles set out above in your use of it and please do not useit for any purposes other than those outlined in these guidelines.