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Table Of Contents

1.0 INTRODUCTION
ORIGIN
OBJECTIVES
SCOPE
METHODOLOGY
LIMITATIONS:
2.0 THE ORGANIZATION PART
2.1 UNILEVER GLOBAL
2.2 UNILEVER BANGLADESH LIMITED
2.3 UNILEVER’S CORPORATE PURPOSE
2.4 UNILEVER AT A GLANCE
2.5 ORGANIZATIONAL STRUCTURE:
FIGURE 1 MANAGEMENT COMMITTEE ORGANOGRAM
2.6 DETAILED STRUCTURE: FINANCE & IT
FIGURE 2 COMPANY LIST OF POSITIONS
2.7 BRANDS
TABLE 1 KEY COMPETITORS OF UBL
3.0 CUSTOMER DEVELOPMENT: BACKGROUND
3.1 OUTLET BUSINESS STRUCTURE IN BANGLADESH
3.2 TRADE STRUCTURE
FIGURE 3 SALES REGIONS OF UBL
3.3 MANAGING TRADE: UBL MODEL
3.4 UBL SALES CHANNELS
FIGURE 4 UBL TRADE MODEL
FIGURE 5 UBL SALES CHANNELS
3.5 REDISTRIBUTION PROCESS
4.0 BUSINESS ISSUE
5.1 CONTINUOUS REPLENISHMENT SYSTEM
5.2 CRS IN UBL INVOLVES:
5.3 CRS INFORMATION FLOW
5.5 CRS PROCESS FLOW
FIGURE 6 CRS PROCESS FLOW
FIGURE 7 UBL CCFOT JAN-'09- MAY'09
FIGURE 8 OUT OF STOCK% JAN'09-MAY'09
TABLE 2 PRODUCT CATEGORY WISE CCFOT
FIGURE 9 STOCK DAYS COVER TREND FOR CRS+DF DISTRIBUTORS
FIGURE 10 STOCK DAYS COVER TREND FOR NON CRS+DF DISTRIBUTORS
FIGURE 11 STOCK DAYS COVER FOR CRS VS NON CRS DISTRIBUTORS
FIGURE 12 RELATION BETWEEN DISTRIBUTOR ROI AND STOCK DAYS
TABLE 7 DISTRIBUTOR ROI COMPARISON OF CRS+DF & NON CRS+DF
FIGURE 14 CRS+DF DISTRIBUTORS ROI 2008 VS 2009
7.0 CONCLUSION
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Internship Report on Unilever Bangladesh Limited

Internship Report on Unilever Bangladesh Limited

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Published by: Tanzina Tanisha Ahamed on May 30, 2012
Copyright:Attribution Non-commercial

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