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How to Create a Habit (The Power of Habit by Charles Duhigg)

How to Create a Habit (The Power of Habit by Charles Duhigg)

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Learn how to create good habits with this flow chart by Charles Duhigg, author of the national bestselling book, THE POWER OF HABIT.

www.CharlesDuhigg.com

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Learn how to create good habits with this flow chart by Charles Duhigg, author of the national bestselling book, THE POWER OF HABIT.

www.CharlesDuhigg.com

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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Categories:Types, Brochures
Publish date: Feb 28, 2012
Added to Scribd: May 30, 2012
Copyright:Attribution Non-commercial

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lindap69 reviewed this
Rated 4/5
Great distillation of facts into story that offers insight into how we form habits and how they form us. Inspirational for those who seek to change their lives.
melissarochelle_1 reviewed this
Rated 4/5
Listened to from Apr 30 - May 10, 2012I'm guessing most people don't love nonfiction -- they think it dry and boring. Not the case here. Duhigg, like Susan Cain with Quiet: The Power of Introverts in a World That Can't Stop Talking, manages to take the scientific research and apply it to everyday situations and habits. This book will make you question your own habits and it offers tips and tricks to changing them. And no...this isn't a self-help book, but it could be helpful if you're looking to change a habit. It's like Psychology with a side of Self-Help...if you liked QUIET by Susan Cain, then I definitely think you should give this one a try.
sriemann_2 reviewed this
Rated 4/5
I learned some interesting tidbits, and also some solid, practical ways to try and change behaviors by using habit. The book does NOT focus on how to change habits, but what it does is give an overview of some science related to habits and behaviors, and well chosen examples that highlight different aspects of habits - individual, team, business, habits after crisis, etc. He also makes sure to discuss addiction and habits - not necessarily the same thing.
jen6e6moore reviewed this
Rated 3/5
Interesting but not terribly enlightening. The appendix was probably the best part of the book.
dpappas_25 reviewed this
Rated 3/5
This was an informative and mostly interesting look at habits and how they affect the decisions that we make. When I first started reading this I found it to be easy to read and really loved all the examples that the author mentioned about 'cue-routine-reward'. However the further I read in this book the more I started losing interest in it. I enjoyed that the author shows how you can change your habits (if you work on it) but some of the other parts of the book seemed a bit unorganized. I would recommend this book to people wanting to learn more about why we do the things we do or to those wanting to learn how to change their habits.
negev7ben7freddie reviewed this
Rated 5/5
READ this book if you want to learn about the most powerful drive in any given human life: habit. And learn often leads to understanding, which often leads to agency.
kelslynn reviewed this
Rated 5/5
I didn't anticipate liking this book at all, but since I want to join the non-fiction book club where it is being discussed, I had no choice. What a wonderful surprise The Power of Habit turned out to be! The author explains how habits work - in life and business as the subtitle suggests, all the while citing interesting examples of how a habit can change or destroy one life or many lives. I've learned much about formation of my own habits, some of which I will change using Duhigg's model; I also learned how much many companies know about my shopping habits (eek!).
capiam1234 reviewed this
Rated 5/5
I've had some friends and myself included undergo dramatic habit changes in regards to weight loss, eating, working, etc that this book intrigued me from the moment I saw it. I always though I had an idea why I for one had undergone some major habit changes, but this book placed another viewpoint on it and a lot of it makes completely sense. This should be a book to be studied and built upon for anyone interested in creating change and sticking to it.
meggo_2 reviewed this
Rated 5/5
Everyone should read this book. I am not exaggerating here - - I found this book to be a framebreaking look at habits, how they are formed, how they impact our lives, and how they can be changed. The lessons of this book have resonance in so many different areas of my life, I found myself constantly head nodding and making notes to myself as I worked through the book. I was so taken with the book that I recommended it to my partner, who is likewise finding the book impossible to put down. A powerful, well written book, I highly recommend this book.
fouad_bendris reviewed this
Rated 5/5
One more interesting thesis-book I read while ago around Habits & conditional Addictions ... The Power of Habit is definitively a nice pill you should administrate to all people looking to get ride of bad things which too often poisoned the life ! Well - useless to say how our life are conditioned by habits hence understanding these ones would help to jump over new direction - and therefore new better life ...Saturday, March 10 - 2012

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