Many startups have poured into this space offering businesses of allsizes access to tools that allow them to customize their Facebook pages,run unique campaigns, and target specific customer groups with specialcontent, all without having to touch a single piece of code. As thewillingness to pay for solutions like these grows with the popularity of Facebook as a distribution channel, social media marketing companieslikeBuddy Media, Wildfire and Evly are growing in popularity and
profitability.Eric Edelstein, a serial entrepreneur from Cape Town, South Africa,founded Evly with co-founder Eran Eyal with the goal of creating a
technology that allowed brands to “crowdsource social media projects
think Ning for crowdsourcing.” At the time, Evly was its ownnetwork that wasn’t integrated with any social media sites, however
when their company pivoted into producing the same technology forFacebook, they began to see traction.
Edelstein’s vision is not simply to help brands extend their reach, butrather to engage a brand’s community in improving the health of the
company through crowdso
urcing. “Imagine a non
-profit like Greenpeacethat has tens of thousands of loyal supporters. Social Media allowed
those supporters to get more involved with Greenpeace,” Edelstein saidin an interview. “But when social media and crowdsourcing converge,
Greenpeace will have a huge community of people that can start addingbusiness value to them
from generating ideas, solving problems,helping them with market research, or designing their new logo, poster,
The company has seen traction with clients in South Africaand Europe, and is looking to expand its presence in North America.They offer a basic free account, a pro account for $250 per month, andcustom pricing for agencies.