Inor CRM

Increasing proftabilitythrough intelligentinteractions

Innovative marketing strategies in thecommunications industry

Inor CRM

Epiphany

>Whitepaper

Executive overview ......................................................................................................................................................3Communications in transition ..................................................................................................................................4Inbound marketing drives intelligent interactions .............................................................................................5Unmet potential ............................................................................................................................................................6Best practices in inbound marketing .....................................................................................................................7Bottom-line benets .................................................................................................................................................10Inor CRM

Epiphany

Inbound Marketing or Telecommunications ..................................................................13Inor CRM

Epiphany

Inbound Marketing delivers key business enets ........................................................14Separating the best rom the rest .........................................................................................................................15About Inor ...................................................................................................................................................................16

Table o contents

Inor CRM

Epiphany

>Whitepaper

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Inor is in no way committing to the development or delivery o any specied enhancement,upgrade, product or unctionality. See “disclaimer” paragraph contained herein.

It is a turbulent time or the communications industry, but also a time o great transition. Whilesome companies in the sector are merely struggling to survive, others are rethinking their businessstrategies and redesigning their marketing practices to build more protable, enduringrelationships with their best customers. The leading edge companies are seeking new ways to setthemselves apart rom their less-savvy competitors and thrive in the coming years.Successul communications marketers are now moving beyond the traditional practice o outbound marketing and are taking the steps necessary to drive new revenue through cross-selling and upselling. They are also addressing the increasing challenge o customer churn, whichrepresents a major threat to all companies in the industry. These strategic players have stepped o the endless treadmill o customer attrition and acquisition. Rather than devoting all their resourcesto customer acquisition programs, they are investing in programs that increase the loyalty andprotability o their existing customers. At the same time, they are leveraging their existing callcenter and web-based inrastructures to manage customer-driven interactions with increasing skilland precision. All o these strategic investments are paying o in both increased prots andcustomer satisaction.As the diminishing returns associated with outbound, acquisition-ocused marketing initiativesbecome even more apparent, leading companies are placing much more emphasis on inboundmarketing and intelligent customer interactions as the means or building powerul customerrelationships that boost protable growth.

Executive overview

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Inor CRM

Epiphany

>Whitepaper

Inor is in no way committing to the development or delivery o any specied enhancement,upgrade, product or unctionality. See “disclaimer” paragraph contained herein.